STUDI KELAYAKAN INVESTASI PENGEMBANGAN USAHA KERUPUK IKAN “BU RATNA” DI KECAMATAN SANGKULIRANG TAHUN 2018 --

ABSTRAK
Muslimatul Aryda. 2018. Analisis Kelayakan Investasi Pengembangan
Usaha Kerupuk Ikan “Bu Ratna”. Dibawah bimbingan Fariyanti, S.E., M.Si
sebagai pembimbing pertama dan Drs. Diyah Permana, M. Hum. sebagai
pembimbing kedua. Penelitian ini bertujuan untuk menganalisis investasi
kelayakan pengembangan usaha kerupuk Ikan “Bu Ratna”, jika dilihat dari aspek
finansial dan aspek non-finansial, seperti aspek hukum, aspek lingkungan, aspek
pasar dan pemasaran, aspek teknis dan teknologi, serta aspek manajemen dan
sumber daya manusia. Penelitian ini menggunakan dua metode yaitu metode
kualitatif dari aspek hukum, aspek lingkungan, aspek pasar dan pemasaran, aspek
teknis dan tekonologi serta aspek manajemen dan sumber daya alam. Metode
kuantitatif dari aspek finansial menggunakan alat analisis proyeksi laba rugi,
payback period, net present value, profitability index dan internal rate of return
serta kebutuhan modal kerja.
Berdasarkan aspek non-finansial pengembangan usaha kerupuk ikan “Bu
Ratna” ini jika dilihat dari aspek hukum, aspek lingkungan, aspek pasar dan
pemasaran, aspek teknis dan teknologi, dan aspek manajemen dan sumber daya
manusia secara keseluruhan layak untuk didirikan. Berdasarkan aspek finansial
diperoleh dari parameter kelayakan dengan asumsi, yang meliputi Payback Period
selama 2 tahun 4 bulan 3 hari; NPV proyek ini sebesar Rp1.590.774.628;
Profitability Index (PI) 4,23; Internal Rate of Return didapat hasil 49%. Dengan
asumsi harga kerupuk sebesar Rp30.000/pcs (250 gram).
Kata Kunci : Kerupuk, Studi Kelayakan Investasi, Investasi, Payback Period, Net
Present Value, Profitability Index, Internal of Return
ABSTRACT
Muslimatul Aryda. 2018. Investment Feasibility Analysis of Fish Cracker
Business Development "Bu Ratna". Under the guidance of Fariyanti, S.E., M. Si
as the first counsellor and Drs. Diyah Permana, M. Hum. as the second
counsellor. This study aims to analyze the investment worthiness of business
development of fish crackers "Bu Ratna", when viewed from the financial aspect
and non-financial aspects, such as legal aspects, environmental aspects, market
and marketing aspects, technical and technological aspects, human. This research
uses two methods, namely qualitative method from legal aspect, environmental
aspect, market and marketing aspect, technical aspect and teknology as well as
management and natural resources aspect. Quantitative methods from the
financial aspect use the projection analysis of profit and loss, payback period, net
present value, profitability index and internal rate of return and working capital
requirement.
Based on the non-financial aspects of the development of fish cracker
business "Bu Ratna" is seen from the legal aspects, environmental aspects, market
and marketing aspects, technical and technological aspects, and aspects of
management and human resources as a whole is feasible to establish. Based on
financial aspect, it is obtained from feasibility parameter with assumption, which
includes Payback Period for 2 years 4 months 3 days; The NPV of this project is
Rp1.590.774.628; Profitability Index (PI) 4.23; Internal Rate of Return yielded 49%.
Assuming cracker price of Rp30.000 / pcs (250 gram).
Keywords: Cracker, Investment Feasibility Study, Investment, Payback Period, Net
Present Value, Profitability Index, Internal of Return.