Analisis pengaruh perceived quality dan brand image terhadap brand extension melalui brand loyalty pada pengguna produk merek honda di kota samarinda --

The study was conducted in samarinda. The sample in this study were 135 respondents spread out through 10 substricts of all honda user in samarinda.Data analyzed using SPSS and AMOS. The finding that there is a significant relationship between perceived quality and brand loyalty has significant in impact on the perception of quality is significantly influence on brand extention. Finally brand image has significant in impact on extention of honda in samarinda.