analisis dan peramalan tingkat konsumsi konsumen terhadap air mineral ukuran 240 ml dengan menggunakan metode rantai markov pada ta-nia maerket --

ABSTRACT

Bobby Surya Wardhono, The consumer's cznø.*ß'iüticn level of drinking

water 240 ml at T A-NIA Market. Under guidance of T. T, SE, MSA as the

first advisor and A. Rudzali, S.Si as the second advisor.

One of the human main needs is need of pure T A-NIA Market is

onc of minimarket that can support this activity. From Tie changes of consumer

that moving from one brand to another brand, we can the biggest drinking

water that consumer's consumption.

The purpose of this final assignment is to kry;v€ how biggest consumer

level in consumption drinking water 240 ml in different Hands. To make easy the

analysis, the writer use Rantai Markov Method.

From the calculation result, in 2006 the consume-Hs consumption level of

aqua 240 ml is 26,38%, aquase 240 ml is 20,85%, vivi 240 ml is 18,300/0, club 240

ml is 17,66% and festa 240 ml is 16,810/0. In 2007 the consumer's consumption

level of aqua 240 ml rise becomes 30,9%, aquase 240 ml rise becomes 21,7%,

vivi 240 ml decrease becomes 17,450/0, club 240 ml decrease 15,96%

and festa 240 ml decrease becomes 14,040/0.

The conclude of this final assignment is the consumer's consumption level

of aqua is the biggest than another brands. The company slyjuld depended their

marketing strategy of drinking water that has the highest consumer's consumption

level.