Analisis kebijakan diversifikasi produk air mineral untuk meningkatkan laba bersih sebelum pajak pada PT air kristal lestari balikpapan --

the purpose of this writing is to identify whether the policy of diversification of products packaged dringking water will increase the earning of PT Air Kristal Lestari Balikpapan. methods in collecting the data used in this writing are observation, interviews, library research and data analysis.
the analysis insruments used in this writing are stated as follow produktion data, sales data, cost of produktion, income statment and profitability ratio. methods used in this writing are observation, interviews, library research and data analysis. PT Air Kristal Lestari is standing at the beginning of the bottled water indusrty is finally on a small scale diversified product line which is one of the marketing strategies which aim to increase profit through sales volume