Analisis pengaruh switching cost dan product innovation, terhadap customer loyalty melalui customer satisfaction pada pengguna jasa JNE(Jalur Nugraha Ekakurir: Samarinda. --

This recearch purpose is to analyze and prove effect of switching cost and product innovation to customer loyalty througth customer satisfaction onservice. the unit of analisys in this research is JNE customer in Samarinda. the research was conducted in samarinda city. the sample which were taken in this study were 135 respondents sperad out 10 subdistrics, they are all user o JNE Samarinda.