Pengaruh ability dan integrity terhadap loyalty melalui trust pada pengguna jasa chanel etam di Tenggarong --

This study was aimed to examine and analyze the impact of ability and integrity on loyalty trought trust of the users of channel etam in Tenggarong. The study was conducted in Tenggarong city. The sample which were taken in this study were 108 respondents they are all users of chanel etam. accidental sampling method was applied in slecting samples in this study. Collected data were analized using SPSS and AMOS (Technique of structural equations)software. The findings of teh study is there significant relationship between ability and integrity on trust. furthermore., trust has significant impact on loyalty. Other findings are ability has no significant impoact on loyalty. Other findings are ability has no significant impact on loyalty of users channel Etam in Tenggarong.