Analisis pengaruh corporate social responsibilityterhadap corporate image dan corvorate reputation serta implikasinya terhadap purchase intention pada produk lifebuoy di Kota Samarinda --

The purpose of this study was to determine the effect of CSR on corporate image, corporate reputation, and purchase intention. The unit of analysis in this study isthe customer lifebuoy of product in Samarinda. The sample in this study was 120 respondents with accidentals sampling with a sampling approach. Data were collected using a questionare distributed to respondents, and then analyzed usning a questionare scale linkert 56 and using product static analisys tools and service solution SPSS) version 17 and structural eguation modeling (SEM) version 5, the analysis shows that CSR has SIGNIFICANT INFLUENCE OF THE COMPANY'Simage, reputation of the company, and does not have a strong influence on purchase intention. Based on the results of data analisys found that the company's image and reputation of the company has a significant impact on purchase intention.