Pengaruh citra merek terhadap kepausan konsumen melalui keputusan pembelian sepeda motor Honda beat pada CV. Semoga Jaya di Samarinda. --

The title of this research is the effect of brand image on customer satisfaction trough purchasing decisions on a Honda motorcyle beat CV hopefully Jaya in Samarinda. The purpose of this study is to analyze and prove the effect of brand image on customer satisfaction trough purchasing decisions on a Honda motorcycle beat CV Hopefully jaya in Samarinda. There were 110 respondents were sampled from the study were drawn at random. The method used in obtaining the data is the primary section accidental crossed. this means that making the samples and were interviewed only once. There were 30 questionares were used as a test to prove whether the instrument is valid and reliable or not . Once the data is collected as many as 30 guestionaries then the data is processed using SPSS.20.The results of this test are all valid items are shown with a coeficient greater than 0.6(reliable). The findngs of this study is , positive brand image have significant effect on purchasing decisisions, brand image significant effect on purchasing decisions, brand image significantly positive effect on customer satisfaction and keputusan Pembeli positive significant effect on satisfaction.