Pengaruh kemasan dan iklan terhadap minat membeli wafer tango melalui kepausan konsumen dan kepercayaan konsumsi di Kota Samarinda --

The title this study is the influence of packaging and adversiting on customer satisfaction, customer trush and purchase intention of wafer tango in Samarinda, the study aims to examine the effect of fagkaging on cutomer satisfaction, the effect of adversiting on customer satisfaction, the effect of packaging on purchase intention, the effect of advertishing on purchase intention, the effect of customer satisfaction on customer trust, the effect of customer satisfaction on purchase intention and the effect of customer trusth on purchase intention. Sample size which were taken in they study 162 responden the mthod of sampel done by accidental sampling, study was conducted using research instrument(quetionarie) in which tesetd on 30 respondents as a valid test to identify whether or not the instrumen valid and reliable. The test showrn result that all questions in the instrument were valid and reliable.