THE INFLUENCE OF PERCEIVED ENJOYMENT, PRODUCT VARIETY, AND EMOTIONS, AS WELL AS PHYSICAL ENVIRONMENT ON REVISIT INTENTION THROUGH SATISFACTION ON VISITORS CINEMA XXI AT SAMARINDA CITY --

ABSTRACT
ANALYSIS OF THE INFLUENCE OF PHYSICAL ENVIRONMENT, EMOTIONS,
PERCEIVED ENJOYMENT, AND PRODUCT VARIETY ON REVISIT
INTENTION THROUGH SATISFACTION IN CINEMA VISITORS
XXI IN THE CITY OF SAMARINDA
This research aims to analyze the influence of physical environment,
emotions, perceived enjoyment, and product variety on revisit intention through
satisfaction among visitors to Cinema XXI in Samarinda City. This research uses
a quantitative approach using path analysis processed with IBM SPSS Statistics
23 software and Structural Equation Model (SEM) with IBM AMOS 23 software.
This research uses a sample of 161 people taken from cinema Xxi visitors in
Samarinda City. The measurement scale uses a Likert scale with a score of 1-5. In
this research, validity and reliability tests were also carried out, then estimation
tests and structural model fit tests were carried out.
Based on the structural model, it can be proven that physical environment,
emotions, perceived enjoyment, product variety have a significant effect on
satisfaction. Product variety and physical environment do not have a significant
effect on revisit intention. emotions, perceived enjoyment have a significant effect
on revisit intention.
Keywords: Revisit Intention, Product Variety, Physical environment, Emotions,
Perceived enjoyment, Satisfaction, Cinema XXI
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RINGKASAN
ANALISIS PENGARUH PHYSICAL ENVIRONMENT, EMOTIONS, PERCEIVED
ENJOYMENT, DAN PRODUCT VARIETY TERHADAP REVISIT INTENTION
MELALUI SATISFACTION PADA PENGUNJUNG CINEMA
XXI DI KOTA SAMARINDA
Penelitian ini bertujuan untuk menganalisa Pengaruh physical
environment, emotions, perceived enjoyment, dan product variety terhadap revisit
intention melalui satisfaction pada pengunjung cinema xxi di kota samarinda.
Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan path
analysis yang diolah dengan software IBM SPSS Statistic 23 dan Structural
Equation Model (SEM) dengan software IBM AMOS 23. Dalam Penelitian ini
menggunakan sampel sebanyak 161 orang yang diambil dari pengunjung bioskop
XXi di Kota Samarinda. Skala pengukuran menggunakan skala Likert dengan skor
1-5. Dalam penelitian ini juga dilakukan uji validitas dan uji reliabilitas, selanjutnya
dilakukan uji estimasi dan uji structural model fit.
Berdasarkan model structural dapat dibuktikan bahwa physical
environment, emotions, perceived enjoyment, product variety berpengaruh
signifikan terhadap satisfaction. Product variety dan physical environment tidak
berpengaruh signifikan terhadap revisit intention. emotions, perceived enjoyment
berpengaruh signifikan terhadap revisit intention.
Kata Kunci: Revisit Intention, Product Variety, Physical environment, Emotions,
Perceived enjoyment, Satisfaction, Cinema XXI