PENGARUH PERCEIVED QUALITY, STORE ATMOSPHERE DAN CONVENIENCE SERTA UNIQUENESS TERHADAP REPURCHASE INTENTION MELALUI PERCEIVED VALUE DAN SATISFACTION PADA PELANGGAN KEDAI KOPI KENANGAN DI KOTA SAMARINDA --

RINGKASAN
Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Quality, Store
Atmosphere dan Convenience serta Uniqueness terhadap Repurchase Intention melalui
Perceived Value dan Satisfaction pada pelanggan kedai Kopi Kenangan di Kota
Samarinda. Penelitian ini menggunakan pendekatan kuantitatif dengan alat analisis jalur
yang diolah dengan software IBM SPSS Statistik 23 dan Structural Equation Modeling
(SEM) dengan software IBM Amos 23. Penelitian ini menggunakan sampel sebanyak
161 Responden. Skala pengukuran menggunakan skala likert dengan skor 1 – 5. Dalam
penelitian ini dilakukan uji validitas dan reliabilitas, uji asumsi klasik, uji fit model dan
uji hipotesis.
Berdasarkan hasil pengujian hipotesis dapat dibuktikan bahwa 3 dari 15 hipotesis
yang ditemukan tidak signifikan seperti Perceived Quality terhadap Repurchase
Intention, Convenience terhadap Repurchase Intention dan Uniqueness terhadap
Repurchase Intention. Sedangkan 12 lainnya signifikan yaitu hubungan antara Perceived
Quality terhadap Perceived Value, Store Atmosphere terhadap Perceived Value,
Convenience terhadap Perceived Value, Uniqueness terhadap Perceived Value.
Kemudian Perceived Quality terhadap Satisfaction, Store Atmosphere terhadap
Satisfaction, Convenience terhadap Satisfaction, Uniqueness terhadap Satisfaction.
Selanjutnya Perceived Value terhadap Satisfaction, Perceived Value terhadap
Repurchase Intention, Satisfaction terhadap Repurchase Intention dan Store Atmosphere
terhadap Repurchase Intention.
Kata Kunci: Perceived Quality, Store Atmosphere, Convenience, Uniqueness, Perceived
Value, Satisfaction dan Repurchase Intention.
ABSTRACT
This study aims to analyze the influence of Perceived Quality, Store Atmosphere,
and Convenience as well as Uniqueness on Repurchase Intention through Perceived
Value and Satisfaction for Kenangan coffe shop customers in Samarinda city. This study
uses a quantitative approach with path analysis tools that are processed with IBM SPSS
Statistics 23 software and Structural Equation Modeling (SEM) with IBM Amos 23
software. This research uses a sample of 161 respondents. The measurement scale uses
a Likert scale with a score of 1 – 5. In this study, validity and reliability tests were carried
out, classical assumption tests, model fit tests and hypothesis testing were carried out.
Based on the results of hypothesis testing, it can be proven that 3 out of
15 hypotheses were found to be insignificant, such as Perceived Quality on Repurchase
Intention, Convenience on Repurchase Intention and Uniqueness on Repurchase
Intention. While the other 12 are significant, namely the relationship between Perceived
Quality on Perceived Value, Store Atmosphere on Perceived Value, Convenience on
Perceived Value, Uniqueness on Perceived Value.
Then Perceived Quality on Satisfaction, Store Atmosphere on Satisfaction,
Convenience on Satisfaction, Uniqueness on Satisfaction. Then Perceived Value on
Satisfaction, Perceived Value on Repurchase Intention, Satisfaction on Repurchase
Intention and Store Atmosphere on Repurchase Intention.
Keywords: Perceived Quality, Store Atmosphere, Convenience, Uniqueness, Perceived
Value, Satisfaction dan Repurchase Intention.