PENGARUH INOVASI, FASILITAS, DANKUALITAS PELAYANAN TERHADAP MINAT NASABAH MENGGUNAKAN JASA PT. PEGADAIAN CABANG LOA JANAN --Ed. 1

PENGARUH INOVASI, FASILITAS, DAN KUALITAS PELAYANAN
TERHADAP MINAT NASABAH MENGGUNAKAN JASA
PT.PEGADAIAN CABANG LOA JANAN
Nama Mahasiswa : Indah Puspita Sari
Nim : 19 661 027
Dosen Pembimbing : 1. Dr. H. Makmur, S.E., M.Si.
2. Drs. Muhammad Kasim, M.M.
ABSTRAK
Tujuan penelitian ini adalah untuk mengetahui pengaruh inovasi, fasilitas,
dan kualitas pelayanan terhadap minat nasabah menggunakan jasa PT. Pegadaian
baik secara parsial maupun simultan. Metode pengumpulan data menggunakan
kuesioner yang diukur dengan skala Likert. Metode analisis data diuji dengan
Statistical Product And Service Solution (SPSS). Jumlah sampel penelitian
sebanyak 95 responden. Alat analisis yang digunakan adalah analisis statistik
deskriptif, uji validitas, uji reliabilitas, uji normalitas, uji multikolonieritas, uji
heteroskedastisitas, analisis regresi linier berganda, uji t, uji F dan uji R2. Hasil
penelitian menunjukkan bahwa secara parsial variabel inovasi, fasilitas, dan
kualitas pelayanan berpengaruh positif dan signifikan terhadap minat nasabah
menggunakan jasa. Secara simultan variabel inovasi, fasilitas dan kualitas
pelayanan berpengaruh positif dan signifikan terhadap minat nasabah
menggunakan jasa PT. Pegadaian Cabang Loa Janan.
Kata Kunci: Inovasi, Fasilitas, Kualitas Pelayanan, Minat Nasabahix
THE INFLUENCE OF INNOVATION, FACILITIES, AND SERVICE
QUALITY ON CUSTOMER INTEREST IN USING THE SERVICES OF PT.
PEGADAIAN BRANCH LOA JANAN
Name of Stundent : Indah Puspita Sari
ID Number : 19 661 027
Examiner : 1. Dr. H. Makmur, S.E., M.Si.
2. Drs. Muhammad Kasim, M.M.

ABSTRACT
The purpose of this study was to determine the effect of innovation, facilities and
service quality on customers' interest in using the services of PT. Pegadaian either
partially or simultaneously. The data collection method uses a questionnaire
measured by a Likert scale. The data analysis method was tested with Statistical
Product And Service Solution (SPSS). The number of research samples is 95
respondents. The analytical tools used are descriptive statistical analysis, validity
test, reliability test, normality test, multicollinearity test, heteroscedasticity test,
multiple linear regression analysis, t test, F test and R2 test. The results showed
that partially the variables of innovation, facilities, and service quality had a
positive and significant impact on customers' interest in using services.
Simultaneously the variables of innovation, facilities and service quality have a
positive and significant effect on customer interest in using the services of PT.
Pegadaian Branch Loa Janan.
Keywords: Innovation, Facilities, Service Quality, Customer Interest