PENGARUH PELAYANAN, PROMOSI DAN KEPERCAYAAN TERHADAP MINAT MENABUNG NASABAH PADA PT BANK NEGARA INDONESIA. Tbk KANTOR CABANG SAMARINDA --Ed.1

ABSTRAK
Penelitian ini bertujuan untuk menganalisis dan membuktikan pengaruh
antara pelayanan, promosi, dan kepercayaan terhadap minat menabung nasabah PT
Bank Negara Indonesia Tbk. Kantor Cabang Samarinda. Metode dalam penelitian
ini menggunakan metode kualitatif. Jumlah sampel penelitian sebanyak 107
responden. Metode analisis data diuji dengan Statistical Product And Service
Solution (SPSS) Versi 26. Hasil penelitian menunjukkan bahwa secara parsial
pelayanan (X1), promosi (X2), berpengaruh positif dan signifikan terhadap minat
menabung nasabah. Namun untuk kepercayaan (X3) tidak berpengaruh positif dan
signifikan terhadap minat menabung nasabah. Secara simultan pelayanan,promosi
dan kepercayaan berpengaruh positif dan signifikan terhadap minat menabung
nasabah.
Kata Kunci: Pelayanan, Promosi dan Kepercayaanviii
THE EFFECT OF SERVICE, PROMOTION, AND TRUST ON CUSTOMER
INTEREST IN SAVING AT PT BANK NEGARA INDONESIA. Tbk
SAMARINDA BRANCH OFFICE
Nama : Anggi Candra
Nim : 19661076
Dosen Pembimbing : 1. Dr. H. Makmur, S.E., M.Si.
2. Drs. Diyah Permana, M.Hum.
ABSTARCT
This study aims to analyze and prove the effect of service, promotion, and
trust on the intention to saveing customers of PT Bank Negara Indonesia Tbk.
Samarinda Branch Office. The method in this study uses qualitative methods. The
number of research samples is 107 respondents. The data analysis method was
tested with Statistical Product And Service Solution (SPSS) Version 26. The results
showed that partially service (X1), promotion (X2), had a positive and significant
effect on customers' interest in saving. But for trust (X3) it has no positive and
significant effect on customers' interest in saving. Simultaneously service,
promotion and trust have a positive and significant effect on customers' interest in
saving.
Keywords: Service, Promotion and Trust