ANALYSIS THE IMPACT OF ADVERTISING PUBLIC RELATIONS AND CUSTOMER ONLINE REVIEW AS WELL AS CSR ON REPURCHASE INTENTION OF BRAND AWARENESS CUSTOMER SATISFACTION AND CUSTOMER TRUST THROUGH FROZEN FOOD CUTOMERS IN SAMARINDA --

ABSTRACT
This study aims to analyze and prove the influence of Advertising, Public
Relations, and Customer Online Reviews, as well as CSR on Repurchase Intention
through Brand Awareness, Customer Satisfaction, and Customer Turst at Frozen Food
consumers in Samarinda City. This study used a questionnaire with a sample of 162
Frozen Food consumers in Samarinda City. This research uses a quantitative approach
with path analysis processed with SPSS Statistic 23 software and Structural Equation
Modeling (SEM) with AMOS 23 software. In this study using a questionnaire with a
sample of 162 Frozen Food consumers in Samarinda City, sampling using accidental
random sampling techniques. The measurement scale uses the Likert scale with a score
of 1 – 5. By conducting instruments, namely validity tests and reliability tests as well as
classical assumption tests such as linearity, normality and multicollinearity tests, then
estimation tests and structural model fit tests are carried out.
Based on the structural model, it can be proven that there is a significant
influence between Public Relations to Brand Awareness; Advertising, Public Relations,
and Customer Online Review of Customer Satisfaction; Advertising to Customer Trust
to Frozen Food consumers in Samarinda City. There is an insignificant influence
between Public Relations for Brand Awaresess, Advertising, Public Relations, and
Customer Online Review of Customer Satisfaction, Advertisng to Customer Trust.
Keyword: Advertising, Public Relation, Customer Online Review, CSR, Brand
Awareness, Customer Satisfaction, Customer Turst, and Repurchase
Intention