ANALISIS PENGARUH WEBSITE DESIGN INFORMATION QUALITY DAN USEFULNESS TERHADAP INTENTION TO USE MELALUI BRAND TRUST SERTA ATTITUDE PADA PEMBACA KORAN DIGITAL DI KOTA SAMARINDA --

RINGKASAN
penelitian ini bertujuan untuk menganalisis Pengaruh Website Design, Information
Quality dan Usefulness terhadap Intention To Use melalui Brand Trust serta Attitude
pada pembaca Koran Digital di Kota Samarinda. Penelitian ini menggunakan
pendekatan kuantitatif dengan menggunakan path analysis yang diolah dengan
software SPSS Statistic 23 dan Structural Equation Modelling (SEM) dengan software
IBM AMOS 23. Sampel yang digunakan dalam penelitian ini berjulam 168 sampel
yang diambil dari pembaca Koran Digital di Kota Samarinda. Dalam penelitian ini
dilakukan uji instrument yang terdiri dari uji validitas dan uji reliabilitas, uji asumsi
menggunakan uji estimasi dan uji structural model fit. Berdasarkan model structural
dapat dibuktikan bahwa website design, information quality dan usefulness
berpengaruh signifikan terhadap brand trust, information quality dan usefulness
berpengaruh signifikan terhadap attitude, website design, brand trust, attitude
berpengaruh signifikan terhadap intention to use, website design berpengaruh tidak
signifikan terhadap attitude, information qulaity dan usefulness berpengaruh tidak
signifikan terhadap intention to use.
Kata Kunci: Website Design, Information Quality, Usefulness, Brand Trust, Attitude,
Intention To Use, Koran Digital, Samarinda
ABSTRACT
This study aims to analyze the influence of website design, information quality and
usefulness on intention to use through brand trust and attitude among digital
newspaper readers in Samarinda city. This study used a quantitative approach using
path analysis which was processed with SPSS Statistic 23 software and Structural
Equation Modeling (SEM) with IBM AMOS 23 software. The samples used in this study
were 168 samples taken from Digital Newspaper readers in Samarinda City. In this
study, instrument tests were carried out which consisted of validity and reliability tests,
assumption tests using estimation tests and structural model fit tests. Based on the
structural model, it can be proven that website design, information quality and
usefulness have a significant effect on brand trust, information quality and usefulness
have a significant effect on attitude, website design, brand trust, attitude have a
significant effect on intention to use, website design has no significant effect on
attitude, information quality and usefulness have no significant effect on intention to
use.
Keywords: Website Design, Information Quality, Usefulness, Brand Trust, Attitude,
Intention To Use, Digital Newspaper, Samarinda