PENGARUH E-SERVICE QUALITY SECURITY DAN PERCEIVED RISK SERTA PERCEIVED EASE OF USE TERHADAP ATTITUDE DAN INTENTION TO USE PADA PENGGUNA E-MONEY DANA DI KOTA SAMARINDA --

RINGKASAN
Penelitian ini bertujuan untuk menganalisis dan membuktikan pengaruh e-Service
Quality, Security, dan Perceived Risk, Serta Perceived Ease of Use terhadap Attitude
dan Intention to Use pada pengguna e-money DANA di Kota Samarinda. Penelitian ini
menggunakan kuesioner dengan sampel sebanyak 150 pengguna e-money DANA di
Kota Samarinda. Penelitian ini menggunakan pendekatan kuantitatif dengan path
analysis yang diolah dengan software IBM SPSS Statistic 23 dan Structural Equation
Modeling (SEM) dengan software AMOS 23. Dalam penelitian ini menggunakan
kuesioner dengan sampel sabanyak 150 pengguna e-money DANA di Kota Samarinda,
pengambilan sampel menggunakan Teknik accidental random sampling. Skala
pengukuran menggunakan skala Likert dengan skor 1-5. Dengan melakukan uji
instrumen yakni uji validitas dan uji reliabilitas serta uji asumsi klasik seperti uji
normalitas dan uji multikolineritas kemudian dilakukan uji estimasi dan uji structural
model fit.
Berdasarkan model struktural dapat dibuktikan bahwa terdapat pengaruh yang
signifikan antara variabel e-Service Quality, Perceived Risk, dan Perceived Ease of Use
terhadap Attitude. Security dan Attitude terhadap Intention to Use pada pengguna e-
money DANA di Kota Samarinda. Adapun terdapat pengaruh yang tidak signifikan
antara variabel Security terhadap Attitude. e-Service Quality, Perceived Risk, dan
Perceived Ease of Use terhadap Intention to Use pada pengguna e-money DANA di
Kota Samarinda.
Kata Kunci: Attitude, e-Service Quality, Intention to Use, Perceived Risk, Perceived
Ease of Use, Security.
ABSTRACT
This study aims to analyze and prove the effect of e-Service Quality, Security,
and Perceived Risk, as well as Perceived Ease of Use on Attitude and Intention to Use
on DANA e-money users in Samarinda City. This study used a questionnaire with a
sample of 150 DANA e-money users in Samarinda City. This research uses a
quantitative approach with path analysis processed with IBM SPSS Statistic 23
software and Structural Equation Modeling (SEM) with AMOS 23 software. In this study
using a questionnaire with a sample of 150 DANA e-money users in Samarinda City,
sampling using accidental random sampling techniques. The measurement scale uses
the Likert scale with a score of 1-5. By conducting instruments, namely validity tests and
reliability tests as well as classical assumption tests such as normality tests and
multicholinerity tests, estimation tests and structural model fit tests are carried out.
Based on the structural model, it can be proven that there is a significant influence
between the variables e-Service Quality, Perceived Risk, and Perceived Ease of Use on
Attitude. Security and Attitude towards Intention to Use for DANA e-money users in
Samarinda City. There is an insignificant influence between Security variables on
Attitude. e-Service Quality, Perceived Risk, and Perceived Ease of Use on Intention to
Use for DANA e-money users in Samarinda City.
Keywords: Attitude, e-Service Quality, Intention to Use, Perceived Risk, Perceived
Ease of Use, Security.