PENGARUH PRICE DAN SERVICE QUALITY SERTA HOTEL ATMOSPHERE TERHADAP REVISIT MELALUI SATISFACTION PADA TAMU HOTEL ASTON DI KOTA SAMARINDA --

ABSTRAK
PENGARUH PRICE TERHADAP SERVICE QUALITY SERTA HOTEL
ATMOSPHERE TERHADAP REVISIT MELALUI SATISFACTION PADA TAMU
HOTEL ASTON DI KOTA SAMARINDA
ANNY KURNIA
Penelitian ini bertujuan untuk menganalisa Pengaruh Price Terhadap
Service Quality Serta Hotel Atmosphere Terhadap Revisit Melalui Satisfaction
Pada Tamu Hotel Aston Di Kota Samarinda. Penelitian ini menggunakan
pendekatan kuantitatif dengan menggunakan path analysis yang diolah dengan
software SPSS Statistic 23 dan Structual Equation Modelling (SEM) dengan
software IBM AMOS 23. Sampel yang digunakan dalam penelitian ini berjumlah
126 sampel yang diambil dari tamu hotel aston di kota samarinda. Dalam penelitian
ini dilakukan uji instrument yang terdiri dari uji validitas dan uji reliabilitas, uji
asumsi menggunakan uji estimasi dan uji structural model fit.
Berdasarkan model structural dapat dibuktikan bahwa Price, Hotel
Atmosphere, berpengaruh signifikan terhadap Satisfaction, Service Quality
berpengaruh tidak signifikan terhadap Satisfaction, Price berpengaruh signifikan
terhadap Revisit, Service Quality, Hotel Atmosphere berpengaruh tidak signifikan
terhadap Revisit, satisfaction berpengaruh signifikan terhadap Revisit pada tamu
hotel Aston di Kota Samarinda.
Kata Kunci: price,service quality,hotel atmosphere, revisit, satisfaction
ABSTRACT
THE INFLUENCE OF PRICE ON SERVICE QUALITY AND HOTEL
ATMOSPHERE ON REVISIT THROUGH SATISFACTION OF ASTON HOTEL
GUESTS IN SAMARINDA CITY
ANNY KURNIA
This study aims to analyze the effect of price on service quality and hotel
atmosphere on visits through satisfaction at Aston Hotel guests in Samarinda. This
study used a quantitative approach using path analysis which was processed with
SPSS Statistic 23 software and Structual Equation Modeling (SEM) with IBM
AMOS 23 software. The samples used in this study were 126 samples taken from
Aston hotel guests in Samarinda city. In this study, instrument tests were carried
out which consisted of validity and reliability tests, assumption tests using
estimation tests and structural model fit tests.
Based on the structural model, it can be proven that Price, Hotel
Atmosphere, has a significant effect on Satisfaction, Service Quality has a
significant effect on Revisit, Price has a significant effect on Revisit, Service
Quality, Hotel Atmosphere has no significant effect on Revisit, satisfaction has a
significant effect on Revisit on Aston hotel guests in Samarinda City.
Keywords: price, service quality, hotel atmosphere, visit, satisfaction