PENGARUH IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CITRA PERUSAHAAN PADA MASYARAKAT SEKITAR PT BERAU COAL --

ABSTRACT
Dea Dita Khairunnisa. 2020. “The Influence Corporate Social Responsibility (CSR) of
Corporate Image To Surrounding Communities PT Berau Coal”, guide by Mr. Dr. La
Ode Hasiara, S.E., M.M., M.Pd., Ak., CA., as the first advisor and Mr. Zulfikar, S.E.,
M.SA (Humbis)., as the second advisor.
This research aims to determine the effect of Corporate Social Responsibility (CSR)
implementation from social aspect, economic aspect, and environmental aspect to
company image in community around PT Berau Coal. The samples used in this study
was 102 respondents, the local community PT Berau Coal using accidental sampling
method. This research used data collection techniques with questionnaires techniques
distributed to respondents who are communities around PT Berau Coal. Statistical
analysis method used is multiple linear regression with the help of IBM Statistical
Package for the Social Sciences (SPSS) version 24. The results of this research indicate
that the social aspect has a significant effect on the company image, the economic
aspect has a significant effect to the company image, and the environmental aspect has
a significant effect on the company image. Simultaneously social aspect, economic
aspect, and environmental aspect have significant effect to company image.
Keywords : Corporate Social Responsibility (CSR), social aspects, economic aspects,
environmental aspects, corporate image.