UPAYA PUBLIC RELATIONS GRAND JATRA HOTEL BALIKPAPAN DALAM MEMPROMOSIKAN HOTEL DI ERA NEW NORMAL --

Abstract
Grand Jatra Hotel Balikpapan is one of the 5 star hotels with international
standard offering a luxurious concept and modern minimalist design which is
located in the center of Balikpapan city. Business competition in the hospitality
sector, especially in the city of Balikpapan, is very strong. Especially in the midst
of this pandemic where companies are competing to promote hotels by offering
attractive promos in order to attract back the attention and sympathy of hotel
visitors. This research focuces on knowing the efforts of public relations in
promoting hotels in the new normal era. This research uses qualitative research
methods with collection techniques, namely interviews and observations.
The results of this study are the public relations of Grand Jatra Hotel
Balikpapan making maximum efforts in promoting hotels in this new normal era by
offering attractive promos by relying on social media as promotional media due to
limited promotional facilities in the midst of a pandemic. So that the public relations
division is required to develop more innovation and creativity in promoting hotels
through social media.
Keywords : effort of public relations, promotional media