STRATEGI PROMOSI DALAM MENINGKATKAN PENJUALAN KAMAR SELAMA COVID-19 PADA MESRA BUSINESS & RESORT HOTEL SAMARINDA --

ABSTRACT
Promotion strategy is a marketer's effort in marketing their products to
consumers . The purpose of writing this Final Project is to find out the
promotional strategies carried out by Mesra Business & Resort Hotel Samarinda
during the Covid-19 pandemic. The method used in this study is a qualitative
method using primary file and secondary file. The results of this study explain
how the promotion strategy of Mesra Business & Resort Hotel Samarinda and the
media used during the promotion. Thus it can be said that the promotion strategy
is very important and affects the sales of rooms and hotel facilities.
Keywords: Promotion Strategy