STRATEGI PERIKLANAN MELALUI INSTAGRAM DAN FACEBOOK DALAM MENINGKATKAN MINAT PELATIHAN KERJA DI BALAI LATIHAN KERJA SAMARINDA --

ABSTRACT
Adzani Septhalia, 18622065, advertising strategies through Instagram and Facebook in increasing interest in job training at the Training Center Samarinda, supervisor I Tandi Kadang, SE., M.AB, supervisor II Andi Syarifuddin, SE., M.Si.
The purpose of this study was to determine the advertising strategy of Instagram and Facebook and to find out the barriers to advertising in increasing interest in job training at the Training Center Samarinda. The research methodology used is a descriptive qualitative approach. Data was collected through in-depth interviews and observations as well as documentation studies and literature studies. The results showed that the advertising strategy carried out by the Training Center Samarinda in increasing interest in job training was a means of advertising communication because of the advantages of the social system, namely the comments and direct message features where this system created a space for interaction and communication for administrators and prospective job training applicants so that exchanges occurred. intensive messages using Instagram and Facebook accounts without having to meet face to face. There are three aspects in presenting advertising strategies through Instagram and Facebook, namely, first, the visual aspect in the form of visually presenting products that attract attention and have characteristics. Second, the communication aspect is to contain messages that are made to clarify the posted information that aims to influence the interest of the prospective registrant. Third, the interactive aspect is a place to access comments related to announcements, questions and answers or things related to job training registration. Meanwhile, in terms of the target of increasing interest in job training at the Training Center Samarinda, it has not been maximized even though it has used social media Instagram and Facebook in disseminating job training information.
Due to the inhibiting factor, namely from the side of human resources who manage the social media of the Training Center Samarinda, so that it has an impact on the time distribution for the process of uploading information on Instagram and Facebook, as well as confirming cross checks before uploading content, which needs to be considered so as not to hamper and wrong things happen. information before it is conveyed to everyone or the public. Suggestions for the future are that there is a significant evaluation so that the purpose of advertising in increasing interest in job training at the Training Center Samarinda can be maximized to job seekers and facilitate the functions and objectives of the Training Center Samarinda, namely carrying out training, empowerment, and competency testing of the workforce. .
Keywords: Advertising Strategy, Instagram and Facebook Social Media, Job Training