SKRIPSI PENGARUH SOCIAL INFLUENCE DAN PERCEIVED USEFULNESS TERHADAP ATTITUDE DAN INTENTION TO USE PADA PENGGUNA GO-FOOD DI KOTA SAMARINDA --

ABSTRACT
This research aims to analyse the effect of Social Influence and Perceived Usefulness on Attitudes and Intentions to Use On Go-Food users in Samarinda City. This research used quantitative method with used IBM SPSS Ver.23 and Structural Equation Model (SEM) with software AMOS 5.0. In total used 150 participant were domicilie in Samarinda City.
The result of research shows that 4 (four) hypotheses have significant impact and 1 (one) hypotheses have not significant impact. Social Influence on Attitude, Perceived Usefulness on Attitude, Perceived Usefulness on Intention to Use and Attitude on Intention to Use have significant impact. But, Social Influence on Intention to Use dont have significant impact.
Keywords : Social Influence, Perceived Usefulness, Attitude, Intention To Use, Go-Food.