SKRIPSI PENGARUH SOCIAL NORMS DAN PERCEIVED EASE OF USE TERHADAP ATTITUDE DAN INTENTION PADA PENGGUNA M-BANKING BRI DI SAMARINDA --

ABSTRACT
The purpose of this study was to analyze and prove the effect of Attitude Social Norms on BRI M-Banking users in Samarinda, the effect of perceived ease of use on the Attitudes of BRI M-Banking users in Samarinda, the effect of Social Norms on BRI M-Banking users' intentions in Samarinda, the effect of Perceptions of ease of use on the intentions of BRI M-Banking users in Samarinda, and the influence of Attitudes on the intentions of BRI M-Banking users in Samarinda. And this study uses a survey method with a sample of 150 scattered in the city of Samarinda with the Accidental Sampling Method sampling technique. Respondents were only interviewed once when they met (cross section). Data from respondents (Primary Data) were then tabulated and tested using statistical methods. Data were collected using research tools that have been tested for validity and reliability. From the test results of all these instruments, the research statement was declared valid (coefficient value > 0.30) and declared reliable (Cronbach's alpha value > 0.60).
The results of the study after the statistical ui was carried out with the SEM-AMOS version 5.0 tool showed the following results Social Norms had a significant effect on Attitude for BRI M-Banking users in Samarinda, Perceived ease of use had a significant effect on Attitude for BRI M-Banking users in Samarinda, Social Norms have an insignificant effect on Intention of BRI M-Banking users in Samarinda, Perceived ease of use has no significant effect on Intention of BRI M-Banking users in Samarinda, and Attitude has a significant effect on Intention of BRI M-Banking users in Samarinda.
Keyword: Social Norms, Perceived ease of use,Attitude, and Intention.