SKRIPSI ANTESEDEN BRAND PREFERENCE, BRAND SATISFACTION DAN BRAND TRUST SERTA IMPLIKASINYA TERHADAP BRAND LOYALTY PADA PENGGUNA SEPATU COMPASS DI SAMARINDA --

ABSTRACT
The purpose of this study is to analyze and prove the effect of Perceived Quality and Brand Experience on Brand Preference on Compass shoe users in Samarinda, the effect of Perceived Quality and Brand Experience on Brand Satisfaction on Compass shoe users in Samarinda, the effect of Perceived Quality and Brand Experience on Brand Trust. on Compass shoe users in Samarinda, influence of Perceived Quality and Brand Experience on Brand Loyalty on Compass shoe users in Samarinda, influence of Brand Preference on Brand Satisfaction on Compass shoe users in Samarinda, influence of Brand Satisfaction on Brand Trust on Compass shoe users in Samarinda, influence of Brand Preference and Brand Trust on Brand Loyalty on Compass shoe users in Samarinda, the effect of Brand Satisfaction on Brand Loyalty on Compass shoe users in Samarinda. And this study uses online and offline survey methods with a sample of 125 scattered in Samarinda City with the Accidental Sampling Method sampling technique. Respondents were only interviewed once when they met (cross section). Data from respondents (Primary Data) were then tabulated and tested using statistical methods. Data were collected using research tools (questionnaires) which have been tested for validity and reliability. From the test results of all the instruments, the questions were declared valid (coefficient value > 0.30) and declared reliable (alpha value > 0.60).
The results of the study after statistical testing with the SEM-AMOS version 5.0 showed the following results: Perceived Quality and Brand Experience had a significant positive effect on Brand Preference for Compass shoe users in Samarinda, Perceived Quality and Brand Experience had a significant positive effect on Brand Satisfaction on shoe users. Compass in Samarinda, Perceived Quality and Brand Experience have a significant positive effect on Brand Trust on Compass shoe users in Samarinda, Perceived Quality and Brand Experience have an insignificant negative effect on Brand Loyalty on Compass shoe users in Samarinda, Brand Preference has an insignificant positive effect on Brand Satisfaction on Compass shoe users in Samarinda, Brand Satisfaction has a significant positive effect on Brand Trust on Compass shoe users in Samarinda, Brand Preference and Brand Trust have a significant positive effect on Loyali Brand bags on Compass shoe users in Samarinda, and Brand Satisfaction have a positive and insignificant effect on Brand Loyalty on Compass shoe users in Samarinda.
Keywords: Perceived Brand Experience Quality, Brand Preference, Brand Satisfaction, Brand Trust, Brand Loyalty.