SKRIPSI PENGARUH PRODUCT PACKAGING/ PACKAGING DESIGN, HEALTH CONSCIOUSNESS DAN ADVERTISING, TERHADAP PURCHASE DECISION MELALUI ATTITUDE DAN INTENTION PADA KONSUMEN YOU C-1000 DI KOTA SAMARINDA --

ABSTRACT
The purpose of this study was to analyze and prove the effect of product packaging on the attitudes of You C-1000 consumers in Samarinda, the effect of health awareness on attitudes of You C-1000 consumers in Samarinda, the influence of advertising on attitudes of You C-1000 consumers in Samarinda. Samarinda city, the effect of product packaging on the intentions of You C-1000 consumers in Samarinda, the effect of health awareness on the intentions of You C-1000 consumers in Samarinda, the effect of advertising on the intentions of You C-1000 consumers in Samarinda, the influence of attitudes towards intention to consumers of You C-1000 in Samarinda, the effect of product packaging on purchasing decisions of You C-1000 consumers in Samarinda, the effect of health awareness on purchasing decisions of You C-1000 consumers in Samarinda, the influence of advertising on consumer purchasing decisions You C-1000 in the city of Samarinda, the influence of attitudes on purchasing decisions on consumers Y ou C-1000 in the city of Samarinda, the effect of intention on purchasing decisions on consumers of You C-1000 in the city of Samarinda. And this study uses a survey method with a sample of 132 in the city of Samarinda, with the sampling technique of the Accidental Sampling Method. Respondents were only interviewed once when they met (cross section) and when using online media. Data from respondents (Primary Data) were then tabulated and tested using statistical methods. Data were collected using research tools (questionnaires) which have been tested for validity and reliability. From the test results of all the instruments, the questions were declared valid (coefficient value > 0.30) and declared reliable (alpha value > 0.60). The results of the study after statistical tests were carried out with the SEM-AMOS version 5.0 . tool SEM-AMOS version 5.0 shows the following results: product packaging/packaging design has a significant effect on attitudes to You C-1000 consumers in Samarinda, health consciousness has a significant effect on attitudes on You C-1000 consumers in Samarinda, advertising has a significant effect on attitudes in You C-1000 consumers in the city of Samarinda, product packaging/packaging design has no significant effect on the intention of You C-1000 consumers in the city of Samarinda, health consciousness has a significant effect on the intention of the You C-1000 consumers in the city of Samarinda, advertising has a significant effect on the intention on You C-1000 consumers in Samarinda city, attitude has no significant effect on intention of You C-1000 consumers in Samarinda city, product packaging/packaging design has no significant effect on purchase decisions on You C-1000 consumers in Samarinda city, health consciousness has an effect not significant adap purchase decision on You C-1000 consumers in Samarinda city, advertising has no significant effect on purchase decisions on You C-1000 consumers in Samarinda city, attitude has no significant effect on purchase decisions on You C-1000 consumers in Samarinda
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city, intention has a significant effect on the purchase decision of You C-1000 consumers in the city of Samarinda.
Keywords: product packaging/ packaging design, health consciousness, advertising, attitude, intention, purchase decision