SKRIPSI PENGARUH PERSONAL FACTOR DAN NOVELTY SEEKING TERHADAP ATTITUDE DAN PURCHASE INTENTION PADA PENGGUNA SEPATU MEREK VENTELA DI KOTA SAMARINDA --

ABSTRACK

The purpose of this study was to analyze and prove the influence of Personal Factors on Attitudes, Effect of Personal Factors on Purchase Intention, Effect of Novelty Seeking on Attitude, Effect of Novelty Seeking on Purchase Intention and the Effect of Attitude on Purchase Intention of Ventela shoe users in Samarinda City. And this study uses a survey method with a sample of 150 scattered in the city of Samarinda with the Accidental Sampling Method sampling technique. Respondents were only interviewed once when they met (cross section). Data from respondents (Primary Data) was then tabulated and tested using statistical methods. Data were collected using a research tool (questionnaire) which had been tested for validity and reliability. From the results of testing all instruments, the questions were declared valid (coefficient value > 0.30) and declared reliable (alpha value > 0.60). The results of the study after statistical testing with SEM-AMOS version 5.0 showed the following results: Personal Factors had a significant effect on Attitude for Ventela shoe users in Samarinda City, Personal Factors did not significantly affect Purchase Intention of Ventela shoe users in Samarinda City, Novelty Seeking had a significant effect on the Attitude of Ventela shoe users in Samarinda City, Novelty Seeking has a significant effect on Purchase Intention of Ventela shoe users in Samarinda City and Attitude has a significant effect on Purchase Intention of Ventela shoe users in Samarinda City.

Keywords: Personal Factor, Novelty Seeking, Attitude, Purchase Intention.