SKRIPSI PENGARUH CORPORATE IMAGE DAN CORPORATE REPUTATION TERHADAP ATTITUDE DAN INTENTION SERTA DECISION PADA NASABAH BANK BRI CABANG SAMARINDA --

ABSTRAK
The purpose of this study was to analyze and prove the influence of Hedonic Value on Satisfaction on Shopee online shop users in Samarinda city, the influence of Corporate image on Attitude to customers of BRI bank Samarinda branch, the influence of Corporate image on Intention to customers of BRI bank Samarinda branch, the influence of Corporate image on Decision to customers of BRI bank Samarinda branch, the influence of Corporate reputation on Attitude to customers of BRI bank Samarinda branch, the influence of Corporate reputation on intention to customers of BRI bank Samarinda branch, the influence of Corporate reputation on Decision to customers of BRI bank Samarinda branch, the influence of Attitude on Intention to customers of BRI bank Samarinda branch, the influence of Attitude on Decision to customers of BRI bank Samarinda branch, the influence of Intention on Decision to customers of BRI bank Samarinda branch. And this study uses a survey method with 138 samples scattered in three urban areas in the Samarinda city with the sampling technique Accidental Sampling Method. Respondents were only interviewed once when meeting (cross section). Data from respondents (Primary Data) are then tabulated and tested using statistical methods. Data is collected using research aids (questionnaires) that have been tested for validity and reliability. From the results of the test all instruments of the research question were declared valid (coefficient value> 0.30) and stated reliably (negative value> 0.60). The results of the study after statistical tests using SEM-AMOS version 5.0 showed that the following results Corporate image significantly affected on Attitude to customers of BRI bank Samarinda branch, Corporate image has no significant effect on Intention to customers of BRI bank Samarinda branch, Corporate image had a significant effect on Decision to customers of BRI bank Samarinda branch, Corporate reputation has a significant effect on Attitude to customers of BRI bank Samarinda branch, Corporate reputation has a significant effect on Intention to customers of BRI bank Samarinda branch, Corporate reputation was not significant effect on Decision to customers of BRI bank Samarinda branch, Attitude has a significant effect on Intention to customers of BRI bank Samarinda branch, Attitude was not significant effect on Decision to customers of BRI bank Samarinda branch and Intention has a significant effect on Decision to customers of BRI bank Samarinda branch.
Keyword: Coporate Image, Corporate Reputation, Attitude, Intention, Decision