SKRIPSI PENGARUH GREEN PRODUCT DAN PERCEIVED QUALITY TERHADAP SATISFACTION DAN TRUST SERTA LOYALTY PADA PRODUK AIR MINERAL MEREK AQUA DI KOTA SAMARINDA --

ABSTRACT
The purpose of this study was to analyze and prove the influence of Green Product on Satsifaction on mineral water products brand Aqua in Samarinda City, the influence of Perceived Quality on Satisfaction on mineral water products brand Aqua in Samarinda City, Green Product on Trust on mineral water product brand Aqua in Samarinda City, Perceived Quality on Trust on mineral water products Aqua in Samarinda City, the influence Green Product on Loyalty on Nasabah Tabungan Mandiri in Samarinda City, the influence Customer Service on Loyalty on in Samarinda City, the influence Perceived Value on Loyalty on mineral water products brand Aqua in Samarinda City, the influence of Satisfaction on Trust on mineral water products brand Aqua in Samarinda City, the influence Satisfaction on Loyalty on mineral water products brand Aqua in Samarinda City, and the influence of Trust on Loyalty on Nmineral water products brand Aqua in Samarinda City. And this study uses a survey with 133 samples by a respondent are in the Samarinda City, with the sampling technique Accidental Sampling Method. Respondents were only interviewed once when meeting (csross section). Data from respondents (Primary Data) are then tabulated and tested using statictical methods. Data is collected using research aids (questionnaires) that have been tasted for validity and reliability. From the results of the test all instruments of the research question were declared valid (coefficient value >0.30) and stated reliably (negative value >0.60).
The results of the study after statistical test using SEM-AMOS version 5.0 showed that the following results Green Product significantly affected Satisfaction on mineral water products brand Aqua in Samarinda City, Perceived Quality had a significant effect on Satisfaction on mineral water products brand Aqua Samarinda City, Green Product significant effect on Trust on mineral water products brand Aqua in Samarinda City, Perceived Quality has a significant effect on Trust on mineral water products brand Aqua in Samarinda City, Green Product not significant effect on Loyalty on mineral water products brand Aqua in Samarinda City, Perceived Quality has no significant effect on Loyalty on mineral water products brand Aqua in Samarinda City, Satisfaction significantly affected Trust on mineral water products brand Aqua Samarinda City, satisfaction significant effect on Loyalty on mineral watr products brand Aqua in Samarinda City, and Trust has no significant effect on mineral water products brand Aqua in Samarinda City.
Keyword: Green Products, Perceived Quality, Satisfaction, Trust, Loyalty