SKRIPSI PENGARUH PERCEIVED EASE OF USE DAN PRODUCT QUALITY TERHADAP ATTITUDE DAN INTENTION SERTA DECISION PADA PENGGUNA APLIKASI ONLINE SHOPPING FACEBOOK DI KOTA SAMARINDA --

ABSTRACT
Dinda Renata Syah Putri
The purpose of this study was to analyze and prove the influence of Perceived Ease of Use on Attitude, the influence of Perceived Ease of Use on Intention, the influence of Perceived Ease of Use on Decision, the influence of Product Quality on Attitude, the influence of Product Quality on Intention, the influence of Product Quality on Decision, the influence of Attitude, the influence of Attitude on Decision, the influence of Intention on Decision on users Facebook online shopping application in Samarinda City. And this study uses a survey method with a sample of 115 spread across the city of Samarinda with the Accidental Sampling Method sampling technique. Respondents were only interviewed once when they met (cross section). Data from respondents (Primary Data) was then tabulated and tested using statistical methods. Data were collected using research tools (questionnaires) which have been tested for validity and reliability. From the test results, all research question instruments were declared valid (coefficient value > 0.30) and declared reliable (alpha value > 0.60). The results of the study after statistical testing with the SEM-AMOS version 5.0 showed the following results. Perceived Ease of Use had a significant effect on Attitude, Perceived Ease of Use had no significant effect on Intention, Perceived Ease of Use has a significant effect on Decision, Product Quality significantly affects Attitude, Product Quality does not significantly affect Intention, Product Quality has no significant effect on Decision, Attitude has a significant effect on Intention, Attitude has no significant effect on Decision and Intention has a significant effect on Decision on Facebook online shopping application users in Samarinda City.
Keyword: Perceived Ease of Use, Product Quality, Attitude, Intention, Decision