SKRIPSI PENGARUH PROMOTION DAN PLACE TERHADAP SATISFACTION, TRUST DAN LOYALTY PADA KEPUASAAN PELANGGAN KFC DI SAMARINDA --

ABSTRACT
The purpose of this study was to analyze and prove the effect of Promotion on
Satisfaction of KFC visitors in Samarinda City, the effect of Promotion on Trust in
KFC visitors in Samarinda City, the effect of Promotion on Loyalty to KFC visitors
in Samarinda City, the influence of Place on Satisfaction of KFC visitors in
Samarinda City. Samarinda, the influence of Place on Trust in KFC visitors in
Samarinda City, the effect of Place on Loyalty on KFC visitors in Samarinda City,
the effect of Satisfaction on Loyalty on KFC visitors in Samarinda City, the effect
of Satisfaction on Loyalty on KFC visitors in Samarinda City, and the effect of
Trust on Loyalty to KFC visitors in Samarinda City. And this study uses a survey
method with a sample of 147 scattered in the city of Samarinda with the
Accidental Sampling technique. Data from respondents (Primary Data) were then
tabulated and tested using statistical methods. Data were collected using
research tools (questionnaires) which have been tested for validity and reliability.
From the test results of all the instruments, the questions were declared valid
(value > 0.30 coefficient) and declared reliable (alpha value > 0.60). The results
of the study after statistical tests were carried out with SEM (Structural Equation
Model) tools.
Keywords: Promotion, Place, Satisfaction, Trust, Loyalty