SKRIPSI PENGARUH PRICE FAIRNESS DAN FUNCTIONAL VALUE TERHADAP ATTITUDE DAN PURCHASE INTENTION PADA PENGGUNA LAPTOP MEREK ACER DI KOTA SAMARINDA --

ABSTRACK
The purpose of this study was to analyze and prove the effect of Price Fairness Attitude on Acer brand laptop users in Samarinda City, Effect of Functional Value on Attitude on Acer brand laptop users in Samarinda City, Effect of Price Fairness on Purchase Intention of Acer brand laptop users in Samarinda City. Functional Value on Purchase Intention of Acer laptop brand users in Samarinda City and the Effect of Attitude on Purchase Intention on Acer brand laptop users in Samarinda City. And this study uses a survey method with a total sample of 160 scattered in the city of Samarinda with purposive sampling technique. Respondents were only interviewed once when they met (cross section). Data from respondents (Primary Data) was then tabulated and tested using statistical methods. Data were collected using research tools that have been tested for validity and reliability. From the results of testing all instruments, it was declared valid (coefficient value > 0.30) and declared reliable (alpha value > 0.60). The results of the study after statistical tests were carried out with SEM-AMOS version 5.0 showed the following results: Price Fairness had a significant effect on Attitudes for Acer laptop brand users in Samarinda City, Functional Valeu had a significant effect on Attitudes for Acer laptop brand users in Samarinda City, Price Fairness was not has a significant effect on Purchase Intention of Acer laptop users in Samarinda City, Functional Value has a significant effect on Purchase Intention of Acer brand laptop users in Samarinda City and Attitude has a significant effect on Purchase Intention of Acer brand laptop users in Samarinda City
Keywords: Price Fairness, Functional Value, Attitude, Purchase Intention