Skripsi PENGARUH PRODUCT INNOVATION DAN IMAGE TERHADAP LOYALTY MELALUI SATISFACTION DAN TRUST PADA PENGGUNA APLIKASI GOJEK DI SAMARINDA --

ABSTRACT
The purpose of this research is to analyze and prove the effect of Product Innovation and Image on Loyalty through Satisfaction and Trust. This study uses a survey method with a sample of 120 scattered in Samarinda City with the Accidental Sampling Method sampling technique. Respondents were only interviewed once when they met (cross section). Data from respondents (Primary Data) were then tabulated and tested using statistical methods. Data were collected using research tools (questionnaires) which have been tested for validity and reliability. From the test results, all research question instruments were declared valid (coefficient value > 0.30) and declared reliable (alpha value > 0.60).the results of the study after statistical testing with the SEM-AMOS version 5.0 tool showed the following results Product Innovation had a significant effect on Satisfaction on Gojek application users in Samarinda, Image has no significant effect on Trust in, Satisfaction had a significant effect on Trust in Samarinda, Product Innovation has a significant effect on Loyalty for and Image has a significant effect on Satisfaction and Image has a significant effect on Satisfaction with Gojek application users in Samarinda. Unfortunately, there were two no significant relationship between Image to Loyalty, and Satisfaction to Loyalty Gojek application users in Samarinda


Keywords: Product Innovation, Image, Satisfaction, Trust, Loyalty