SKRIPSI PENGARUH PERCEIVED RISK OF COVID-19 DAN ELECTRONIC WORD OF MOUTH TERHADAP ATTITUDE DAN INTENTION SERTA SHOPPING DECISION PADA PENGUNJUNG BIGMALL DI KOTA SAMARINDA --

ABSTRACT
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The purpose of this study is to analyze and prove the effect of Perceived
Risk of Covid-19 on Attitudes of Bigmall visitors in Samarinda City, the influence of
Electronic Word of Mouth on Attitudes of Bigmall visitors in Samarinda City, the
effect of Perceived Risk of Covid-19 on Intentions of Bigmall visitors. in Samarinda
City, the effect of Electronic Word of Mouth on Intention of Bigmall visitors in
Samarinda City, the effect of Perceived Risk of Covid-19 on Shopping Decison on
Bigmall visitors in Samarinda City, the influence of Electronic Word of Mouth on
Shopping Decisions on Bigmall visitors in Samarinda City, the influence of Attitudes
on the Intention of visitors at Bigmall Samarinda City, the effect of Attitudes on
Shopping Decisions on Bigmall visitors in Samarinda City, and the effect of
Intentions on Shopping Decisions on Bigmall visitors in Samarinda City. And this
study uses a survey method with a sample of 170 scattered in the city of Samarinda
with the sampling technique of Accidental Sampling Method. Respondents were
only interviewed once when they met (cross section). Data from respondents
(Primary Data) were then tabulated and tested using statistical methods. Data were
collected using research tools (questionnaires) which have been tested for validity
and reliability. From the test results of all the instruments, the questions were
declared valid (coefficient value > 0.30) and declared reliable (alpha value > 0.60).
The results of the study after statistical tests were carried out with the SEMAMOS
version 5.0 shows the following results: Perceived Risk of Covid-19 has a
significant effect on Attitude for Bigmall visitors in Samarinda City, Electronic Word
of Mouth has a significant effect on Attitude for Bigmall visitors in Samarinda City,
Perceived Risk of Covid-19 has no significant effect on Intention on Bigmall visitors
in Samarinda City, Electronic Word of Mouth has a significant effect on the
intentions of Bigmall visitors in Samarinda City, Perceived Risk of Covid-19 has no
significant effect on Shopping Decison on Bigmall visitors in Samarinda City,
Electronic Word of Mouth has a significant effect on Shopping Decisions in
Samarinda Bigmall visitors in Samarinda City, Attitudes have a significant effect on
the intentions of Bigmall visitors in Samarinda City, Attitudes have a significant
effect on Shopping Decisions for Bigmall visitors in Samarinda City, and Intentions
have a significant effect on Shopping Decisions for Bigmal visitors l in the city of
Samarinda.
Keyword: Perceived Risk of Covid-19, Electronic Word of Mouth, Attitude,
Intention, Shopping Decision