SKRIPSI PENGARUH SHOPPING CONVENIENCE DAN ENJOYMENT TERHADAP SATISFACTION DAN TRUST SERTA LOYALTY PADA PENGUNJUNG HYPERMART DI KOTA SAMARINDA --

ABSTRACT
The purpose of this study is to analyze and prove the effect of Shopping
Convenience on Satisfaction of Hypermart visitors in Samarinda City, the effect of
Enjoyment on Satisfaction of Hypermart visitors in Samarinda City, the influence
of Shopping Convenience on Trust in Hypermart visitors in Samarinda City, the
effect of Enjoyment on Trust on visitors. Hypermart in Samarinda City, the effect
of Shopping Convenience on Loyalty on Hypermart visitors in Samarinda City,
Enjoyment effect on Loyalty on Hypermart visitors in Samarinda City, Satisfaction
effect on Trust on Hypermart visitors in Samarinda City, Satisfaction effect on
Loyalty on Hypermart visitors in Samarinda City, and the influence of Trust on
Loyalty on Hypermart visitors in Samarinda City. And this study uses a survey
method with a sample of 130 scattered in the city of Samarinda with the
Accidental Sampling Method sampling technique. Respondents were only
interviewed once when they met (Cross Section). Data from respondents
(Primary Data) were then tabulated and tested using statistical methods. Data
were collected using research tools (questionnaires) which have been tested for
validity and reliability. From the test results, all research question instruments
were declared valid (coefficient value > 0.30) and stated reliably (alpha value >
0.60).
The results of the study after statistical testing with SEM-AMOS version
5.0 showed the following results Shopping Convenience had a significant effect
on Satisfaction at Hypermart visitors in Samarinda City, Enjoyment had a
significant effect on Satisfaction with Hypermart visitors in Samarinda City,
Shopping Convenience had a significant effect on Trust in Hypermart visitors in
Samarinda City, Enjoyment has a significant effect on Trust for Hypermart visitors
in Samarinda City, Shopping Convenience has a significant effect on Loyalty for
Hypermart visitors in Samarinda City, Enjoyment has a significant effect on
Loyalty on Hypermart visitors in Samarinda City, Satisfaction has a significant
effect on Trust on visitors Hypermart in Samarinda City, Satisfaction has no
significant effect on Loyalty on Hypermart visitors in Samarinda City, and Trust
has a significant effect on Loyalty on Hyper visitors mart in Samarinda City.
Keyword: Shopping Convenience, Enjoyment, Satisfaction, Trust, Loyalty.