SKRIPSI PENGARUH PERCEIVED BEHAVIOR CONTROL DAN SUBJECTIVE NORMS TERHADAP ATTITUDE DAN INTENTION PADA PENGGUNA VAPE DI SAMARINDA --

Analisi Pengaruh Perceived Behavior Control dan Subjective Norms
Terhadap Atittude Dan Intention Pada Pengguna Vape di Samarinda
NUR ALMAIDAH
The purpose of this study is to analyze and prove the effect of Perceived
behavior control on Attitude in vape users in Samarinda, the effect of Subjective
Norms on Attitude in vape users in Samarinda, the effect of Perceived behavior
control on Intention, on vape users in Samarinda, Subjective Norms on Intention
in vape users in Samarinda, and the effect of Attitude on Intention to vape users
in Samarinda. And this study uses a survey method with 135 samples spread
over three areas of Samarinda. with the Accidental Random Sampling technique,
namely by providing a questionnaire link through personal chat using social
media to the people of Samarinda City who have used vape services, especially
in Samarinda City. 135 data are suitable for use in the next research stage. Data
were collected using research tools (questionnaires) which have been tested for
validity and reliability. From the test results, all research question instruments
were declared valid (coefficient value > 0.30) and declared reliable (alpha value >
0.60). The results of the study after statistical testing with SEM-AMOS version 5.0
showed the following results: Perceived Behavior Control had a significant effect
on Attitude for vape users in Samarinda, Subjective Norms had a significant
effect on Attitude for vape users in Samarinda, Perceived Behavior Control had a
significant effect on Intention. on vape users in Samarinda, Subjective Norms
have a significant effect on Intention of vape users in Samarinda, and Attitude
has a significant effect on Intention of vape users in Samarinda.
Keyword: Perceived Behaviour Control, Perceived Behaviour Control,
Attitude, Intention