SKRIPSI PENGARUH PRICE DAN PERCEIVED BENEFIT TERHADAP ATTITUDE DAN INTENTION SERTA DECISION PADA PENGGUNA PASTA GIGI MEREK PEPSODENT DIKOTA SAMARINDA --

ABSTRACT
The purpose of this study was to analyze and prove the influence of Price and Perceived Benefit on Attitude, Intention and Decision on Pepsodent toothpaste users in Samarinda City. Also this study uses a survey method with 140 samples scattered in city of Samarinda with the sampling technique Accidental Sampling Method. Respondents were only answered once online with Google Form. Data from respondents (Primary Data) are then tabulated and tested using statistical methods. Data is collected using research aids (questionnaires) that have been tested for validity and reliability. From the results of the test all instruments of the research question were declared valid (coefficient value> 0.30) and stated reliably (alpha value> 0.60).
The results of the study after statistical tests using SEM-AMOS version 5.0 showed that the following results Price and Perceived Benefit significantly affected Attitude on Pepsodent toothpaste users in Samarinda City. Price significantly affected Intention on Pepsodent toothpaste users in Samarinda City whereas Perceived Benefit has no significant effect on Intention on Pepsodent toothpaste users in Samarinda City. Price and Perceived Benfit significantly affected Decision on Pepsodent toothpaste users in Samarinda City. Attitude significantly affected Intention on Pepsodent toothpaste users in Samarinda City yet Attitude has no significant effect on Decision on Pepsodent toothpaste users in Samarinda City. Intention significantly affected Decision on Pepsodent toothpaste users in Samarinda City.
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