PENGARUH COUNTRY OF ORIGIN DAN PERCEIVED QUALITY TERHADAP ATTITUDE DAN PURCHASE INTENTION SERTA PURCHASE DECISION PADA PENGGUNA BRAND KOSMETIK NATURE REPUBLIC DI KOTA SAMARINDA --

ABSTRACT
The purpose of this paper is to analyze the effect of Purchase Decision on Nature Republic customers in the city of Samarinda. This paper uses a quantitative approach using path analysis processed with IBM SPSS Statistic V 23 and Structural Equation Modeling (SEM) software with IBM AMOS V 5 software. Used sample of 147 from a number of Nature Republic customers in the city of Samarinda. Scale measurement using Likert scale with a score of 1 - 5. In this study also tested the validity and reliability test, then carried out further test of estimation and structural test fit model.
Based on structural models we found that Corporate Reputation Country of Origin and Perceived Quality has a significant effect on Attitude; Country of Origin, Perceived Quality, and Attitude have a significant effect on Purchase Intention; Perceived Quality, Attitude, and Purchase Intention have a significant effect on Purchase Decision; Country of Origin have a no significant effect on Purchase Decision.
Keywords: Country of Origin, Perceived Quality, Attitude, Purchase Intention, Purchase Decision, Nature Republic