PENGARUH SECURITY DAN PRIVACY TERHADAP TRUST MELALUI PERCEIVED RISK KEPADA PENGGUNA APLIKASI INSTAGRAM --

ABSTARCT
The purpose of this study is to analyze and prove the effect of Security on Perceived Risk on Instagram application users, the effect of Privacy on Perceived Risk on Instagram application users, the effect of Security on Trust, the effect of Privacy on Trust, and the effect of Perceived Risk on Trust. And this study uses a survey method with 140 samples spread over three cities in the East Kalimantan provensi (Melak City, West Kutai, Tenggarong City, and Samarinda City) with the Accidental Sampling Method sampling technique. Respondents were only interviewed once when they met (cross section). Data from respondents (Primary Data) were then tabulated and tested using statistical methods. Data were collected using research tools (questionnaires) which have been tested for validity and reliability. From the test results, all research question instruments were declared valid (coefficient value > 0.30) and declared reliable (alpha value > 0.60). The results of the study after statistical tests were carried out with the SEM-AMOS version 5.0 tool showed the following results: Security had an insignificant effect on Perceived Risk for Instagram application users, Privacy had a significant effect on Perceived Risk for Instagram application users, Security had a significant effect on Trust on Instagram application users. , Privacy has no significant effect on Trust on Instagram application users, and Perceived Risk has a significant effect on trust on Instagram application users.
Keyword: Security, Privacy, Perceived Risk, Trust