SKRIPSI PENELITIAN PENGARUH ENTREPRENEURSHIP EDUCATION DAN PERCEIVED USEFULNESS TERHADAP ATTITUDE DAN INTENTION NASABAH KREDIT PADA BANKALTIMTARA CABANG UTAMA di SAMARINDA Oleh : MORIN FRANSISCA MARIA YULIANA NIM. 17 652 101 KEMENTERIAN PENDIDIKAN DAN KEBUDAYAAN POLITEKNIK NEGERI SAMARINDA JURUSAN ADMINISTRASI BISNIS PROGRAM STUDI S1 TERAPAN MANAJEMEN PEMASARAN SAMARINDA 2021 --

ABSTRAK
The purpose of this study is to analyze and prove the effect of Entrepreneurship Education and Perception of Usefulness on Attitudes and Intentions on Credit Customers at Bankaltimtara Main Branch in Samarinda City. And this study uses a survey method with a sample of 120 scattered in the city of Samarinda with the Accidental Sampling Method sampling technique. Respondents were only interviewed once when they met (cross section). Data from respondents (Primary Data) were then tabulated and tested using statistical methods. Data were collected using research tools (questionnaires) which have been tested for validity and reliability. From the test results of all the instruments, the questions were declared valid (coefficient value > 0.30) and declared reliable (alpha value > 0.60). The results of the study after statistical tests were carried out with the SEM-AMOS version 5.0 showed the following results. Entrepreneurship Education had a significant effect on the intention of Bankaltimtara's main branch credit customers in the city of Samarinda, Perceived Usefulness had a significant effect on the intentions of the main branch of Bankaltimtara's credit customers in the city of Samarinda, Entrepreneurship Education does not have a significant effect on Attitude for Bankaltimtara credit customers, the main branch in Samarinda, Perceived Usefulness has no significant effect on Attitude for Bankaltimtara credit customers in the main branch in Samarinda, Intention has a significant effect on Attitude for Bankaltimtara credit customers in the main branch in Samarinda.
Keyword: Entrepreneurship Education, Perceived Usefulness, Attitude, Intention.