PENGARUH PRODUCT QUALITY DAN PERCEIVED VALUE TERHADAP SATISFACTION, TRUST, DAN LOYALTY PADA PRODUK WARDAH BEAUTY COSMETICS DI KOTA SAMARINDA --

ABSTRAK
PENGARUH PRODUCT QUALITY DAN PERCEIVED VALUE TERHADAP SATISFACTION, TRUST DAN LOYALTY PADA PRODUK WARDAH BEAUTY COSMETICS DI KOTA SAMARINDA
Dewi Astuti
Penelitian ini bertujuan untuk menganalisa anteseden pada pelanggan produk Wardah Beauty Cosmetics di kota samarinda. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan path analysis yang diolah dengan software IBM SPSS Statistic 25 dan structural Equation Modeling (SEM) dengan software IBM AMOS 5. Penelitian ini menggunakan sampel sebanyak 140 orang yang diambil dari pelanggan produk Wardah Beauty Cosmetics di kota samarinda. Skala pengukuran menggunakan skala likert dengan skor 1 – 5. Dalam penelitian ini juga dilakukan uji validitas dan uji reliabilitas, selanjutnya dilakukan uji estimasi dan uji structural model fit. Berdasarkan model structural dapat dibuktikan bahwa Product Quality berpengaruh signifikan Satisfaction, Perceived Value berpengaruh signifikan terhadap Trust, Satisfaction berpengaruh signifikan terhadap Trust, Trust berpengaruh signifikan terhadap Loyalty, dan Product Quality berpengaruh tidak signifikan terhadap Trust, Perceived Value berpengaruh tidak signifikan terhadap Satisfaction, Perceived Value berpengaruh tidak signifikan terhadap Loyalty. Dan Satisfaction berpengaruh tidak signifikan terhadap Loyalty.
Kata Kunci: Product Quality, Perceived Value, Satisfaction, Trust, dan Loyalty
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ABSTRACT
THE EFFECT OF PRODUCT QUALITY AND PERCEIVED VALUE ON SATISFACTION, TRUST AND LOYALTY ON WARDAH BEAUTY COSMETICS PRODUCTS IN SAMARINDA CITY
Dewi Astuti
The purpose of this paper is to analyze the antecedents of customers of Wardah Beauty Cosmetics products in the city of Samarinda. This study uses a quantitative approach using path analysis processed with IBM SPSS Statistic 25 software and structural Equation Modeling (SEM) with IBM AMOS 5 software. used sample of 140 taken from customers of Wardah Beauty Cosmetics products in the city of samarinda. The measurement scale uses a Likert scale with a score of 1 – 5. In this study also tested the validity and reliability test, then carried out further test of estimation and structural test fit model. Based on the structural model we found Product Quality have significant effect on Satisfaction, Perceived Value have significant effect on Trust, Satisfaction have significant effect on Trust, Trust have significant effect on Loyalty, and Product Quality has no significant effect on Trust, Perceived Value has no significant effect on Satisfaction, Perceived Value has no significant effect on Loyalty. And Satisfaction has no significant effect on Loyalty.
Keyword: Product Quality, Perceived Value, Satisfaction, Trust, dan Loyalty