STUDI KELAYAKAN INVESTASI PENGEMBANGAN USAHA KOPI “SAJEN” DI SAMARINDA --

ABSTRAK
Ira Mayasari Dwi Puspita, 2021. Analisis Kelayakan Investasi Pengembangan Usaha Kopi “Sajen” di Samarinda. Dibawah bimbingan Muhammad Kadafi, S.E., M.SA. sebagai pembimbing pertama dan E. Retno Maninggarjati, SE., M. Bus. sebagai pembimbing kedua.
Penelitian ini bertujuan untuk menganalisis investasi kelayakan pengembangan usaha kopi “Sajen” di Samarinda, jika dilihat dari aspek finansial dan aspek non-finansial, seperti aspek hukum, aspek lingkungan, aspek pasar dan pemasaran, aspek teknis dan teknologi, serta aspek manajemen dan sumber daya manusia. Penelitian ini menggunakan dua metode yaitu metode kualitatif dari aspek hukum, aspek lingkungan, aspek pasar dan pemasaran, aspek teknis dan tekonologi serta aspek manajemen dan sumber daya alam. aspek teknis dan tekonologi serta aspek manajemen dan sumber daya alam. Metode kuantitatif dari aspek finansial menggunakan alat analisis proyeksi laba rugi, payback period, net present value, profitability index dan internal rate of return serta kebutuhan modal kerja. Berdasarkan aspek non-finansial pengembangan usaha kopi “Sajen” di Samarinda jika dilihat dari aspek hukum, aspek lingkungan, aspek pasar dan pemasaran, aspek teknis dan teknologi, dan aspek manajemen dan sumber daya manusia secara keseluruhan layak untuk didirikan. Berdasarkan aspek finansial diperoleh dari parameter kelayakan dengan asumsi, yang meliputi Payback Period (PP) selama 1 tahun 11 bulan 3 hari; Net Present Value (NPV) proyek ini sebesar Rp 3.159.056.872,-; Profitability Index (PI) 14,38; Internal Rate of Return (IRR) didapat hasil 31%.
Kata Kunci: Pengembangan Kafe, Studi Kelayakan Investasi, Payback Period, Net Present Value, Profitability Index, Internal of Return.
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ABSTRACT
Ira Mayasari Dwi Puspita, 2021. Feasibility Analysis of Investment in Coffee Developmentand Business "Sajen" in Samarinda. Under advisor by Mr. Muhammad Kadafi, S.E., M.SA. as first advisor and Ms. E. Retno Maninggarjati, SE., M. Bus. as second advisor.
This study aims to analyze the investment feasibility of coffee business development "Sajen" in Samarinda, whenviewed from financial aspects and non-financial aspects, such as legal aspects, environmental aspects, market and marketing aspects, technical and technological aspects, as well as management and human resources aspects. This research uses two methods, namely qualitative method of legal aspects, environmental aspects, market and marketing aspects, technical and technological aspects as well as management and natural resources aspects. technical and technological aspects as well as aspects of management and natural resources. Quantitative method of financial aspects using profit and loss projection analysis tools, paybackperiod, net present value, profitability index and internal rate of return as well as working capital needs. Based on the non-financial aspects of coffee business development "Sajen" in Samarinda when viewed from the legal aspects, environmental aspects, market and marketing aspects, technical and technological aspects, and management and human resources aspects as a whole deserve to be established. Based on the financial aspect obtained from the feasibility parameters assuming, which includes Payback Period (PP) for 1 year 11 months 3 days; Net Present Value (NPV) of this project amounted to Rp 3,159,056,872; Profitability Index (PI) 14,38; Internal Rate of Return (IRR) obtained a yield of 31%.
Keywords: Cafe Development, Investment Feasibility Study, Payback Period Net Present Value, Profitability Index, Internal of Return.