ANALISIS PENGARUH CUSTOMER EXPERIENCE, RELIGIOSITY , SELF CONGRUITY, PERCEIVED VALUE, DAN SERVICE CUSTOMER INVOLVEMENT TERHADAP REPURCHASE INTENTION MELALUI TRUST PADA PASIEN BEKAM DI SAMARINDA --

ABSTRACT
The purpose of this paper is to analyze the effect of Customer Experience,Religiosity,Self Congruity,Perceived Value and Customer Service Involvement On Repurchase Intention through Trust bekam patient in Samarinda. This paper used quantitative method. Structural Equation Modeling (SEM) was performed to test the measurement and structural models using IBM AMOS Ver.23 software. In total, 147 participants were domicile in Samarinda City, completed a questionnaire were used Likert Scale with 1-5 score. Those questionnaires were distributed 147 in Samarinda City.
Based on structural models we found bahwa Religiosity,Self Congruity and Service Customer Involvement have significant impact on Trust, Customer Experience and Perceived Value have no significant impact on Trust; Religiosity and Perceived Value have a significant impact on Repurchase Intention; Customer Experience,Self Congruity and Service Customer Involvement have no significant impact on Repurchase Intention.
Keywords : Customer Experience, Religiosity, ,Self Congruity, Perceived Value, Service Customer Involvement, Trust, Repurchase Intention, Bekam.
ABSTRAK
Penelitian ini bertujuan untuk menganalisa “Analisis Pengaruh Customer Experience,Religiosity,Self Congruity,Perceived Value Dan Customer Service Involvement Terhadap Repurchase Intention Melalui Trust Pada Pasien Bekam Di Kota Samarinda”. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan path analysis yang diolah dengan software IBM SPSS Statistic 19 dan Structural Equation Modeling (SEM) dengan software IBM AMOS 5.0. Penelitian ini menggunakan sampel sebanyak 147 orang yang diambil dari sejumlah pasien bekam di kota Samarinda. Skala pengukuran menggunakan skala Likert dengan skor 1-5. Kuesioner yang digunakan didistrubusikan sebanyak 147 di Kota Samarinda.
Berdasarkan model structural dapat dibuktikan bahwa Religiosity,Self Congruity,Service Customer Involvement berpengaruh Signifikan terhadap Trust; Customer Experience dan Perceived Value berpengaruh tidak signifikan terhadap Trust; Religiosity dan Perceived Value Berpengaruh Signifikan terhadap Repurchase Intention; Customer Experience,Self Congruity, dan Service Customer Involvement berpengaruh tidak signifikan terhadap Repurchase Intention.
Kata Kunci :Customer Experience, Religiosity, ,Self Congruity, Perceived Value, Service Customer Involvement, Trust, Repurchase Intention, Bekam.