ANALISIS PENGARUH ANTESEDEN ACTUAL USE PADA PENGGUNA SPOTIFY DI KALIMANTAN TIMUR --

ABSTRACT
The purpose of this paper is to analyze the Analysis of the Effect of Antecedents of Actual Use on Spotify Users in East Kalimantan. This study uses a quantitative approach using path analysis processed with IBM SPSS Statistics 23 software and Structural Equation Modeling (SEM) with IBM AMOS 5 software. This study uses a sample of 120 people taken from a number of Spotify users in East Kalimantan. The measurement scale uses a Likert scale with a score of 1 - 5. In this study, validity and reliability tests were also carried out, then the estimation test and the structural model fit test were carried out.
Based on the structural model, it can be proven that Hedonic Motivation, Relative Advantage, and Compatibility have a significant effect on Attitude; Facilitating Condition and Relative Advantage have a significant effect on Behavioral Intention; Facilitating Condition and Perceived Benefit have no significant effect on Attitude. Hedonic Motivation, Perceived Benefit, Compatibility and Attitude have no significant effect on Behavioral Intention.
Keywords: Hedonic Motivation, Facilitating Condition, Perceived Benefit, Relative Advantage, Compatibility, Attitude, Behavioral Intention, Spotify streaming music online application.
v
ABSTRAK
Penelitian ini bertujuan untuk menganalisa Analisis Pengaruh Anteseden Actual Use Pada Pengguna Spotify di Kalimantan Timur. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan path analysis yang diolah dengan software IBM SPSS Statistic 23 dan Structural Equation Modeling (SEM) dengan software IBM AMOS 5. Penelitian ini menggunakan sampel sebanyak 120 orang yang diambil dari sejumlah pengguna Spotify di Kalimantan Timur. Skala pengukuran menggunakan skala Likert dengan skor 1 - 5. Dalam penelitian ini juga dilakukan uji validitas dan uji reliabilitas, selanjutnya dilakukan selanjutnya dilakukan uji estimasi dan uji structural model fit.
Berdasarkan model structural dapat dibuktikan bahwa Hedonic Motivation, Relative Advantage, dan Compatibility berpengaruh signifikan terhadap Attitude; Facilitating Condition dan Relative Advantage berpengaruh signifikan terhadap Behavioural intention; Facilitating Condition dan Perceived Benefit berpengaruh tidak signifikan terhadap Attitude. Hedonic Motivation, Perceived Benefit, Compatibility dan Attitude berpengaruh tidak signifikan terhadap Behavioural Intention.
Keywords : Hedonic Motivation, Facilitating Condition, Perceived Benefit, Relative Advantage, Compatibility, Attitude, Behavioural Intention, aplikasi streaming music online Spotify.