ANALISIS PENGARUH ENJOYMENT, CUSTOMER EXPERIENCE, PRIVACY, PRICE DAN SERVICE QUALITY TERHADAP REVISIT INTENTION MELALUI TRUST DAN SATISFACTION PADA PENGUNJUNG KARAOKE HAPPY PUPPY DI KOTA BONTANG --

ABSTRACT
This study aims to identify the effect of enjoyment, customer experience,
privacy, price and service quality on the intention of visiting again through trust and
satisfaction of visitors to Happy Puppy karaoke in the city of Bontang. This paper uses
a quantitative approach using path analysis processed with IBM SPSS Statistic V 23
software and Structural Equation Modeling (SEM) software with IBM AMOS V 5
software. Used sample of 120 people taken from a number of Happy Puppy karaoke
visitors. scale Measurement using Likert scale with a score of 1 - 5. In this study also
tested the validity and reliability test, then carried out further test of estimation and
structural test fit model.
Based on the structural model we find enjoyment and customer experience
have no significant effect on trust, privacy, price, and service quality have a significant
effect on trust, enjoyment, customer experience, privacy and trust have a significant
effect on satisfaction, price, and service quality has no significant effect on satisfaction,
enjoyment, privacy, service quality, and satisfaction have a significant effect on revisit
intention, customer experience, price, and trust have no significant effect on revisit
intention. .
Keywords: Enjoyment, Customer Experience, Privacy, Price, Service Quality, Trust,
Satisfaction, Revisit Intention, Karaoke Happy Puppy, SEM
ABSTRAK
Penelitian ini bertujuan untuk menganalisa pengaruh Enjoyment, Customer
Experience, Privacy, Price dan Service Quality terhadap Revisit Intention melalui rust
dan satisfaction pada pengunjung karaoke Happy Puppy di Kota Bontang. Penelitian
ini menggunakan pendekatan kuantitatif dengan menggunakan path analysis yang
diolah dengan software IBM SPSS Statistic 23 dan Structural Equation Modeling
(SEM) dengan software IBM AMOS 5. Penelitian ini menggunakan sampel sebanyak
120 orang yang diambil dari sejumlah pengunjung karaoke Happy Puppy di Kota
Bontang. Skala pengukuran menggunakan skala Likert dengan skor 1 - 5. Dalam
penelitian ini juga dilakukan uji validitas dan uji reliabilitas, selanjutnya dilakukan
selanjutnya dilakukan uji estimasi dan uji structural model fit.
Berdasarkan model structural dapat dibuktikan bahwa Enjoyment, dan
Customer Experience berpengaruh tidak signifikan terhadap Trust, Privacy, Price, dan
Service Quality berpengaruh signifikan terhadap Trust, Enjoyment, Customer
Experience, Privacy dan Trust berpengaruh signifikan terhadap Satisfaction, Price,
dan Service Quality berpengaruh tidak signifikan terhadap Satisfaction, Enjoyment,
Privacy, Service Quality, dan Satisfaction berpengaruh signifikan terhadap Revisit
Intention, Customer Experience, Price, dan Trust berpengaruh tidak signifikan
terhadap Revisit Intention.
Keywords : Enjoyment, Customer Experience, privacy, Price, Service Quality, Trust,
Satisfaction, Revisit Intention , Karaoke Happy Puppy, SEM