“Analisis Pengaruh Price Fairness, Service Quality dan Corporate Image serta Perceived Value Terhadap Loyalty Melalui Satisfaction pada Pengunjung Matahari Department Store di Kota Samarinda --Ed. 1

ABSTRACT
The purpose of this paper is to analyze the impact of price fairness, servie quality,
corporate image, and perceived value toward loyalty through satisfaction to Matahari
department store in Samarinda City.
This paper used quantitative method. Structural Equation Modeling (SEM) was
performed to test the measurement and structural models using IBM AMOS Ver.23 software.
In total, 138 participants were domicile in Samarinda City completed a questionnaire were
used Likert Scale with 1-5 score.
The result, price fairness and perceived value have significant impact on satisfaction
and service quality and corporate image have no significant impact on satisfaction; Service
quality and Satisfaction have a significant impact on loyalty; Price fairness, corporate image
and perceived value have no significant impact on loyalty
Keywords : Price Fairness, Service Quality, Corporate Image, Perceived Value,
Satisfaction, Loyalty, Matahari department store, SEM (Structural Equation
Modeling)
ABSTRAK
Penelitian ini bertujuan untuk mengetahui pengaruh price fairness, service quality dan
corporate image serta perceived value terhadap loyalty melalui satisfaction pada pengunjung
Matahari department store di Kota Samarinda. Penelitian ini menggunakan pendekatan
kuantitatif dengan menggunakan path analysis yang diolah dengan software IBM SPSS
Statistic 19 dan Structural Equation Modeling (SEM) dengan software IBM AMOS 23.
Penelitian ini menggunakan sampel sebanyak 138 orang yang diambil dari sejumlah
pengunjung Matahari department store di kota Samarinda. Skala pengukuran menggunakan
skala Likert dengan skor 1-5. Kuesioner yang digunakan didistrubusikan sebanyak 202 di
Kota Samarinda.
Berdasarkan model structural dapat dibuktikan bahwa Price Fairness dan Perceived
Value berpengaruh signifikan terhadap Satisfaction; Service Quality dan Corporate Image
berpengaruh tidak signifikan terhadap Satisfaction; Service Quality dan Satisfaction
berpengaruh signifikan terhadap Purchase Loyalty; Price Fairness, Corporate Image dan
Perceived Value tidak berpengaruh signifikan terhadap Loyalty
Kata Kunci : Price Fairness, Service Quality, Corporate Image, Perceived Value,
Satisfaction, Loyalty, Matahari department store, SEM (Structural Equation
Modeling)