Skripsi
#10667
SKR/MANAJEMEN PEMASARAN 031 MIT a 2019 ISBN:15 652 034

Subjects:Manajemen Pemasaran Manajemen Pemasaran

    Analisis Pengaruh Performance Expectancy, Effort Expectancy dan Self-Efficacy serta Social Influence Terhadap Attitude dan Behavioral Intention Pada Pengguna Uang elektronik (e-money) di Kalimantan Timur --Ed. 1

    Mitha Nirmala Sari / / /
    Politeknik Negeri Samarinda Samarinda 2019
    xvi; 164 hlm.; 21x28 cm. Bahasa:Ind

    ABSTRACT
    The purpose of this study is to analyze the effect of Performance Expectancy, Effort Expectancy, Self-Efficacy and Social Influence on Attitude and Behavioral Intention on e-money users in East Kalimantan. And this study used a survey method with 120 samples spread over three regions cities in the province of East Kalimantan (Samarinda City, Bontang City, and Balikpapan city) with sampling techniques of Accidental Sampling Method. Respondents were only interviewed once when meeting (cross section). Data from respondents (Primary Data) are then tabulated and tested using statistical methods. Data is collected using research aids (questionnaires) that have been tested for validity and reliability. From the results of the test all instruments of the research question were declared valid (coefficient value> 0.30) and stated reliably (negative value> 0.60).
    The results of the study after statistical tests using SEM-AMOS version 5.0 showed the following results: Performance Expectancy had a significant effect on Attitude on e-money users in East Kalimantan, Effort Expectancy had no significant effect on Attitude for e-money users in East Kalimantan, Self -Efficacy has a significant effect on Attitude on e-money users in East Kalimantan, Social Influence has a significant effect on e-money users in East Kalimantan, Performance Expectancy has no significant effect on Behavioral Intention on e-money users in East Kalimantan, Effort Expectancy has an significant effect on Behavioral Intention on e-money users in East Kalimantan, Self-Efficacy has a significant effect on Behavioral Intention on e-money users in East Kalimantan, Social Influence has no significant effect on Behavioral Intention on e-money users in East Kalimantan and Attitude have a significant effect on Behavioral Intention on e-money users in East Kalimantan.

    Keyword : Performance Expectancy, Effort Expectancy, Self-Efficacy, Social Influence, Attitude, Behavioral Intention, Electronic Money
    ABSTRAK
    Penelitian ini bertujuan untuk menganalisis pengaruh Performance Expectancy, Effort Expectancy dan Self-Efficacy serta Social Influence Terhadap Attitude dan Behavioral Intention Pada Pengguna Uang elektronik (e-money) di Kalimantan Timur .Dan penelitian ini menggunakan metode survei dengan sampel 120 yang tersebar di tiga wilayah kota yang ada di provinsi Kalimantan Timur (Kota Samarinda, Kota Bontang, dan Kota Balikpapan) dengan teknik pengambilan sampel Accidental Sampling Methode. Responden hanya diwawancarai satu kali ketika bertemu (cross section). Data dari responden (Primary Data) kemudian ditabulasikan dan diuji menggunakan metode statistik. Data dikumpulkan dengan menggunakan alat bantu penelitian (kuesioner) yang telah diuji tingkat validitas dan reliabilitasnya. Dari hasil uji tersebut seluruh instrumen pertanyaan penelitian dinyatakan valid (nilai koefisien > 0.30) dan dinyatakan reliabel (nilai alpa > 0.60).
    Hasil penelitian setelah dilakukan uji statistik dengan alat bantu SEM-AMOS versi 5.0 menunjukan hasil sebagai berikut Performance Expectancy berpengaruh signifikan terhadap Attitude pada pengguna e-money di Kalimantan Timur, Effort Expectancy berpengaruh tidak signifikan terhadap Attitude pada pengguna e-money di Kalimantan Timur, Self-Efficacy berpengaruh signifikan terhadap Attitude pada pengguna e-money di Kalimantan Timur, Social Influence berpengaruh signifikan terhadap Attitude pada pengguna e-money di Kalimantan Timur, Performance Expectancy berpengaruh tidak signifikan terhadap Behavioral Intention pada pengguna e-money di Kalimantan Timur, Effort Expectancy berpengaruh signifikan terhadap Behavioral Intention pada pengguna e-money di Kalimantan Timur, Self-Efficacy berpengaruh signifikan terhadap Behavioral Intention pada pengguna e-money di Kalimantan Timur, Social Influence berepengaruh tidak signifikan terhadap Behavioral Intention pada pengguna e-money di Kalimantan Timur dan Attitude berpengaruh signifikan terhadap Behavioral Intention pada pengguna e-money di Kalimantan Timur.
    Kata Kunci : Performance Expectancy, Effort Expectancy, Self-Efficacy, Social Influence, Attitude, Behavioral Intention, uang elektronik.