Skripsi
#10666
SKR/MANAJEMEN PEMASARAN 030 MUH a 2019 ISBN:15652014

Subjects:Manajemen Pemasaran Manajemen Pemasaran

    Analisis pengaruh perceived usefulness, perceived ease of use, dan perceived risk, serta self efficacy terhadap behavioral intention to use melalui attitude pada Pengguna Aplikasi mobile banking di kota Samarinda --Ed. 1

    Muhammad Disky Surya Pratama / / /
    Politeknik Negeri Samarinda Samarinda 2019
    xvii; 135 hlm.; 21x28 cm. Bahasa:Ind

    ABSTRAK
    Muhammad Disky Surya Pratama, Analisis pengaruh perceived usefulness, perceived ease of use, dan perceived risk, serta self efficacy terhadap behavioral intention to use melalui attitude pada pengguna Aplikasi mobile banking di kota Samarinda dibawah bimbingan Surahman, Ph D sebagai pembimbing I dan Hj Satryawati, SE, MM sebagai pembimbing II.
    Penelitian ini bertujuan untuk menganalisa pengaruh perceived usefulness, perceived ease of use, dan perceived risk, serta self efficacy terhadap behavioral intention to use melalui attitude. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan path analysis yang diolah dengan software IBM SPSS Statistic 23 dan Structural Equation Model (SEM) dengan software IBM AMOS 5.0. Penelitian ini menggunakan sampel sebanyak 108 orang yang diambil dari Pengguna Aplikasi mobile banking di Kota Samarinda. Skala pengukuran menggunakan skala Likert dengan skor 1-5.
    Berdasarkan model structural dapat dibuktikan bahwa perceived usefulness terhadap attitude memiliki hubungan yang signifikan, perceived usefulness terhadap behavioral intention to use memiliki hubungan yang tidak signifikan, perceived ease of use terhadap attitude memiliki hubungan yang tidak signifikan, perceived ease of use terhadap behavioral intention to use memiliki hubungan yang signifikan, perceived risk terhadap attitude memiliki hubungan yang tidak signifikan, perceived risk terhadap behavioral intention to use memiliki hubungan yang tidak signifikan, self efficacy terhadap attitude memiliki hubungan yang signifikan, self efficacy terhadap behavioral intention to use memiliki hubungan yang signifikan, attitude terhadap behavioral intention to use memiliki hubungan yang signifikan.
    Kata Kunci : perceived usefulness, perceived ease of use, perceived risk, self efficacy, attitude, behavioral intention to use.
    ABSTRACT
    Muhammad Disky Surya Pratama, Analysis of influence perceived usefulness, perceived ease of use, perceived risk, self efficacy to behavioral intention to use through attitude at the customers in Samarinda user mobile banking the guidance of Mr. Surahman, Ph D as first advisor and Hj Satryawati, SE, MM as second advisor.
    The purpose of this paperis to analyse the influence of Perceived Usefulness, Perceived Ease of Use, Perceived Risk and Self-Efficacy to Behavioral Intention to Use by Attitude. This study uses a quantitative approach using path analysis whis is processed with IBM SPSS Statistic 23 software and Structural Equation Model (SEM) with software IBM AMOS 5.0. This study used a sample of 108 people taken from people who Used Mobile Banking Application in Samarinda City. The measurement scale uses a Likert with a score of 1-5.
    Based on the structural model, it can be proven that perceived usefulness on attitude have a significant effect, perceived usefulness on behavioral intention to use have a usignificant effect, perceived ease of use on attitude have a usignificant effect, perceived ease of use on behavioral intention to use have a significant effect, perceived risk on attitude have a usignificant effect, perceived risk on behavioral intention to use have a usignificant effect, self efficacy on attitude have a significant effect, self efficacy on behavioral intention to use have a significant effect, attitude on behavioral intention to use have a significant effect.

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