Analisis Pengaruh Perceived Enjoyment, Perceived Usefulness, Perceived Risk Dan Self-Efficacy Terhadap Behavioral Intention to Use melalu Attitude Pada Pengguna Aplikasi Facebook Di Kota Samarinda --Ed. 1

ABTRACT
The purpose of this paperis to analyse the influence of Perceived Enjoyment, Perceived Usefulness, Perceived Risk and Self-Efficacy to Behavioral Intention to Use by Attitude. This study uses a quantitative approach using path analysis whis is processed with IBM SPSS Statistic 23 software and Structural Equation Model (SEM) with software IBM AMOS 5.0. This study used a sample of 126 people taken from people who Used Facebook Application in Samarinda City. The measurement scale uses a Likert with a score of 1-5.
Based on the structural model, it can be proven that Perceived Enjoyment on Behavioral Intention to Use have a significant effect, Perceived Usefulness, Perceived Risk, Self-Efficacy on Attitude have a significant effect; Perceived Enjoyment on Attitude, have an usignificant effect. Perceived Usefulness, Self-Efficacy on Behavioral Intention to Use have an usignificant effect. And Perceived Risk on Attitude have an negatif unsignificant effect.
Keywords : Perceived Enjoyment, Perceived Usefulness, Perceived Risk, Self-Efficacy, Attitude, Behavioral Intention to Use.
ABSTRAK
Penelitian ini bertujuan untuk menganalisa pengaruh Perceived Enjoyment, Perceived Usefulness, Perceived Risk, dan Self-Efficacy terhadap Behavioral Intention to Use melalui Behavioral Intention to Use. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan path analysis yang diolah dengan software IBM SPSS Statistic 23 dan Structural Equation Model (SEM) dengan software IBM AMOS 5.0. Penelitian ini menggunakan sampel sebanyak 126 orang yang diambil dari Pengguna Aplikasi Facebook di Kota Samarinda. Skala pengukuran menggunakan skala Likert dengan skor 1-5.
Berdasarkan model structural dapat dibuktikan bahwa Perceived Enjoyment terhadap Behavioral Intention to Use memiliki hubungan yang signifikan, Perceived Usefulness, Perceived Risk, Self-Efficacy terhadap Attitude memiliki hubungan yang signifikan; Perceived Enjoyment terhadap Attitude, memiliki hubungan yang tidak signifikan, Perceived Usefulness, Self-Efficacy terhadap Behavioral Intention to Use memiliki hubungan yang tidak signifikan. Dan Perceived Risk terhadap Attitude memiliki hubungan negatif tidak signifikan.
Kata Kunci : Perceived Enjoyment, Perceived Usefulness, Perceived Risk, Self-Efficacy, Attitude, Behavioral Intention to Use.