Analisis pengaruh Perceived Quality, Corporate Reputation, dan Brand Familiarity terhadap Purchase Intention melalui Trust dan Satisfaction pada produk mie instan Indomie di Kota Samarinda --Ed. 1

ABSTRACT
The purpose of this paper is to analyze the effect of Perceived Quality,
Corporate Reputation, and Brand Familiarity on Purchase Intention throughTrust
and Satisfaction on Indomie instant noodle products in Samarinda. This paper
used quantitative method with used SPSS Ver.23 and Structural Equation Model
(SEM) with software AMOS Ver.22. In total, used 133 participant where domicile
in Samarinda City.
The result of the research shows that 7 (seven) hypotheses have
significant impact and 4 (four) hypotheses have not significant impact. Percieved
Quality, Corporate Reputation, Brand Familiairity on Trust have significant
impact. Percieved Quality, Corporate Reputation, Brand Familiairity on
Satisfaction have significant impact. Trust on Purchase Intention have significant
impact. Percieved Quality, Corporate Reputation, Brand Familiairity on
Satisfaction have no significant impact. Satisfction on Purchase Intention have
significant impact
Keywords : Perceived Quality, Corporate Reputation, Brand Familiarity, Trust,
Satisfaction, Trust, Purchase Intention, Indomie Instant Noodle
Products, SPSS, SEM (Structural Equation Model).
ABSTRAK
Penelitian ini bertujuan untuk menganalisis pengaruh minat beli produk
mis intasn Indomie di kota Samarinda. Penelitian ini menggunakan pendekatan
kuantitatif dengan menggunakan path analysis yang diolah denga software SPSS
versi 23 dan Structural Equation Model (SEM) dengan software AMOS versi 22,
penelitian ini menggunakan sampel sebanyak 133 di Kota Samarinda.
Hasil penelitian menunjukkan bahwa terdapat 7 (tujuh) hipotesis yang
berpengaruh signifikan dan 4 hipotesis berpengaruh tidak signifikan. Perceived
Quality, Corporate Reputation, Brand Familiarity terhadap Trust berpengaruh
signifikan. Perceived Quality, Corporate Reputation, Brand Familiarity terhadap
Satisfaction berpengaruh signifikan. Trust terhadap Purchase Intention
berpengaruh signifikan. Perceived Quality, Corporate Reputation, Brand
Familiarity terhadap Purchase Intention tidak berpengaruh signifikan.
Satisfaction terhadap Purchase Intention tidak berpengaruh signifikan.
Kata kunci : Perceived Quality,Corporate Reputation,Brand Familiarity, Trust,
Satisfaction, Purchase Intention, Produk Mie Instan Indomie,
SPSS, SEM (Structural Equation Model).