Analisis Penentu Revisit Intention pada Pengunjung Kaltim Expo di Samarinda --Ed. 1

Analisis Pengaruh Perceived Value, Emotional Value, Functional
Value, Social Value dan Satisfaction terhadap Revisit to Intention pada
Pengunjung Taman Graha Mangrove Bontang
ABSTRACT
The study aimed to analyze the determinants of Revisit Intention for visitors
to the Kaltim Expo on Samarinda. This research uses quantitative approach
using path analysis were processed with SPSS statistics software version 23 and
Structural Equation Model (SEM) or AMOS version 22. The sample which were
taken in this study were 115 respondents were distributed throughout 10 sub
districts in Samarinda City, they are the visitors of Kaltim Expo. The scale of
measurement using likert scale with a score of 1-5 in this study also tested the
validity and reliability test, then test estimation and structural test model fit.
Based on structural models author found, Event Image have significant
impact on Destination Image, Event Image have significant impact on
Satisfaction, Event Image have significant impact on Revisit Intention, Motivation
have significant impact on Destination Image, Motivation have significant impact
on Satisfaction, Motivation have not significant impact on Revisit Intention,
Electronic Word of Mouth have significant impact on Destination Image,
Electronic Word of Mouth have significant impact on Satisfaction, Electronic Word
of Mouth have not significant impact on Revisit Intention, Destination Image have
not significant impact on Revisit Intention, and Satisfaction have significant
impact on Revisit Intention.
Keyword: Event Image, Motivation, Electronic Word of Mouth, Destination
Image, Satisfaction, Revisit Intention